W ho is Kvantum? Kvantum (recently acquired by Yum! Brands, Inc.) is an artificial intelligence-based consumer insights and marketing performance analytics business focused on deploying proprietary algorithms and machine-learning models to help brands understand consumer behavior and make informed media and calendar decisions. Kvantum serves mainly internal clients around the globe (Yum! & it’s Brands, as well as Franchisees) and serves select external Fortune 100 clients, as well. We want you if:

1. You are the one who loves to dig deep into the data and love to tell story behind the data.
2. You love brand marketing, understand consumer behavior and can identify category trends and headwinds.
3. You'll take pride in delivering the best quality recommendations to the client.

What you'll be doing in your new job:

1. Engage with Kvantum teams (data science, marketing science & product dev teams) and with the client (internal and external to Yum!) around the data mobilization, data requirements, project milestones, etc.
2. Understand the data from the project point of view, work with the client & its agencies to understand the data requirements, and make sure that the data is prepared correctly for the modeling using Kvantum marketing performance analytics platform.
3. Understand the data and how to transform it to use for marketing/media mix modeling, attribution, and consumer analytics.
4. Leveraging the business & technology context, document the client specific data management (including collection & harmonization) requirements to customize the Kvantum tool to help automate the data mobilization function.
5. Understand models (input & output variables) covering the latest digital marketing activities in real-world (newly introduced marketing channels + existing online and offline channels). Deliver powerful brand story using model outcomes.
6. Leverage the team of modelers, data analysts, marketing scientists to use the data correctly in the models, build the executive presentation for clients, etc.
7. Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! it’s Brands & Franchisees, and external Fortune 100 companies with data driven decision making.
8. Work with client teams in understanding the outcomes of complex marking mix and attribution models (AI/machine learning) and support their media agencies in building the media plan for future quarters.
9. Understand Kvantum scenario planning tool to perform optimization/scenario analysis for client’s marketing & pricing “what if” scenarios.
10. Use Kvantum algorithm/modeling tool to perform statistical analysis and modeling as required.

Yum is instituting a COVID-19 vaccination requirement for health and safety reasons. Effective January 3, 2022, Yum requires that corporate employees are fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law.

For this position, you must have:

• ​​​​​​​Must be fully vaccinated by January 3, 2022, subject to reasonable accommodation as required by law. Proof of vaccination required.
• Bachelor’s degree in any of the following - Marketing, Marketing Communications, Economics, Business Analytics, Business Management
• 4+ years of experience in marketing analytics and/or marketing mix modeling & optimization
• 2+ years’ Experience in media planning, integrated marketing planning.
• 2+ years of team management and leadership.
• Expert in MS Excel and MS Power point
• Experience in building marketing models with marketing, promotions, and business specific variables.
• Ability to clearly distil data into understandable and actionable recommendations for media planners and clients
• Knowledge of CPG sales & marketing, promotions data landscape
• Consulting skills with a commitment to understanding trends and underlying factors in data and analysis
• Exceptional client management skills while managing multiple clients across time zones as well as verticals
• "Attention to Detail" to summarize & consolidate the data
• Ability to analyze and identify discrepancies within various data sets from disparate sources
• Have a "Sharp Eye" to build sophisticated PPT with ability to visualize various kind of data types
• Knowledge of various marketing channels such as TV, Print, Radio, OOH, Display, Search, Social so that you can understand the modeling aspects
• You are a natural problem solver and enjoy helping team members in troubleshooting
• Knowledge of digital media and marketing analytics for both direct response and brand models.

Desired but not must haves:

• Proficiency with analytic software tools such as R/SAS
• Good understanding of the statistical algorithms typically used in Marketing Analytics.
• Must have supported multi-million-dollar marketing spend optimization or marketing research projects for large enterprise clients

The Yum! Brands story is simple. We have the three distinctive, relevant and easy global brands – KFC, Pizza Hut and Taco Bell -- born from the hopes and dreams, ambitions and grit of passionate entrepreneurs. And we want more of this to create our future!

As the world’s largest restaurant company we have a clear and compelling mission: to build the world’s most love, trusted and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled talent and culture, which fuels our results.

We’re looking for talented, motivated, visionary and team-oriented leaders to join us as we elevate and personalize the customer experience across our 48,000 restaurants, operating in 145 countries and territories around the world!

We put pizza, chicken and tacos in the hands of customers through customized ordering, unique delivery approaches, app experiences, and click and collect services and consumer data analytics creating unique customer dining experiences – and we are only getting started.

Employees may work for a single brandand potentially grow to support all company-owned brands depending on their role. Regardless of where they work, as a company opening an average of 8 restaurants a day worldwide, the growth opportunities are endless. Taco Bell has been named of the 10 Most Innovative Companies in the World by Fast Company; Pizza Hut delivers more pizzas than any other pizza company in the world and KFC’s still use its 75-year-old finger lickin’ good recipe including secret herbs and spices to hand-bread its chicken every day.

Yum! and its brands have offices inChicago, IL,Louisville KY, Irvine, CA,Plano, TXand other markets around the world. We don’t just say we are a great place to work – our commitments to the world and our employees show it. Yum! has been named to the Dow Jones Sustainability North America Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine in addition to being named to the Bloomberg Gender-Equality Index. Our employees work in an environment where the value of “believe in all people” is lived every day, enjoying benefits including but not limited to: 4 weeks’ vacation PLUS holidays, sick leave and 2 paid days to volunteer at the cause of their choice and a dollar-for-dollar matching gift program; generous parental leave; competitive benefits including medical, dental, vision and life insurance as well as a 6% 401k match – all encompassed in Yum!’s world-famous recognition culture.