Position Summary...

What you'll do...

Brand Manager, Brand Strategy, Walmart Connect

This is an exciting role on a fast-paced marketing and creative team within a rapidly growing business at America’s #1 retailer, join us today!

Marketing Strategy:

Helps draft B2B marketing strategy and ensures alignment with Walmart Connect's overall business strategy and brand objectives; socializes marketing strategy with other marketing leaders and associates.

Represents marketing plans in cross-functional venues like team meetings.

Reviews competitor brands and their available marketing assets, shares insights and makes recommendations.

Shares innovative ways to differentiate Walmart Connect in the marketplace through content and creative in marketing materials and on walmartconnect.com.

Mines partner industry research, gleans insights and makes recommendations regarding Walmart Connect's brand position and ongoing maintenance plan.

Reviews and updates cross functional marketing planning calendar.

You’ll sweep us off our feet if…

You’re a visionary always looking for ways to distinguish from the competition.

You thrive in constantly evolving, fast-paced, dynamic environments.

You’re results-oriented with a proven track record of leadership and taking ownership to produce exceptional results.

You build trust quickly and lead by influence with the ability to translate to varied audiences.

You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members.

You are creative and resilient – always looking for new ways to approach problems and drive business performance.

You enjoy the learning journey and like working with your manager and partners to continue to add to your toolbox.

Minimum Qualifications 

Bachelor’s degree in Business, Communications, Marketing or related field 

5+ years’ experience in B2B brand development and management, developing creative briefs, marketing collateral, narratives. 

3 years experience in digital media

You’ll make an impact by:

Creative Brief Development: Develops and/or reviews creative briefs for initiative/campaigns and socializes with creative team and/or agency partners. Creates tactical plans based on briefs. Drafts initial content for project to be copy edited and created. Reviews target audience, objectives, budget and timeline for all initiatives within a project. Reviews and provides feedback on creative.

Writing: Writes first draft of brand narratives, case studies, key pitch material and sales presentations, other marketing collateral as needed. Reviews materials written by others to ensure brand voice, creative is on brand.

Marketing Initiative Implementation and Management: Manages most or all aspects of sales enablement initiatives. Drives growth in new advertiser acquisition, advertiser retention and conversion rates through content and creative. Reviews and approves communications and marketing collateral to ensure a consistent advertiser experience and improved effectiveness. Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Collaboration: Collaborates with cross-functional teams (e.g., Vertical Brand Strategy, Marketing Activation, Client Solutions, Sales) to execute on marketing materials, pitch decks, case studies, and ensure consistent brand messages across all channels. Identifies, collects and shares critical information with cross functional teams and key stakeholders to ensure exceptional execution.

Drives the execution of multiple business plans and projects by identifying advertiser and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; and demonstrating adaptability and supporting continuous learning.

About the Brand Strategy & Creative Team at Walmart Connect

We are a team of passionate creatives, copywriters, brand marketers. We lead brand narratives and initiatives, sales enablement, product commercialization, and the voice, look and feel of Walmart Connect. This is an exciting role on a fast paced team within a rapidly growing business at America’s #1 retailer, join us today!

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing Experience in a Consumer Packaged Goods or Retail Environment

Masters: Business Administration