Job Summary:

Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for a Manager-Strategic Planning and Integration to lead the strategic engagement planning for your assigned lines of business. You will report to the Sr Manager, CE-Strategic Planning and Integration.

Responsibilities:

You Will:

• Lead a dynamic team to achieve both professional and business goals.
• Lead your team in developing audience-centric plans, including budgets, audience sizing, consumer insights, media flighting, message distribution, and reporting.
• Be the lead contact for Strategy partners, understanding their goals, identifying new ways to create growth and showcasing new ideas.
• Develop and integrate consumer engagement strategies with internal and partner teams to leverage the full portfolio of CE capabilities in order to drive impact and reach to key audiences.
• Facilitate partnership across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendations across paid and owned channels.
• Lead the development of detailed content and asset distribution plans and orchestrate their input to creative and content production teams.
• Lead project management efforts to bring these plans to life, pivoting and optimizing to beat goals.
• Manage paid marketing budgets, oversee channel spend allocations, monitor for pacing and delivery, and re-forecast / replan to achieve business and revenue goals based on campaign performance data.
• Develop presentations highlighting campaign / performance wins, insights, and future opportunities.
• Engage and contribute to Diversity and Inclusion plans.

Basic Qualifications:

You Have:

• Minimum of 7 years' experience in omni-channel, media planning (owned and paid), marketing communications.
• Experience developing strategic, creative marketing plans.
• Experience as a leader of direct reports.
• Managed external or agency partners, finding ways to collaborate and promote growth.
• Grown and developed internal relationships with partners.
• Presented to leadership, turning complex concepts into executive-friendly stories.
• A passion for and experience with data-driven and consumer centric marketing and strategies.

Required Education

• Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.