Manager, Ad Partnerships

Manager, Ad Partnerships

Job Overview

Location
New York City, New York
Job Type
Full Time Job
Job ID
76135
Date Posted
1 year ago
Recruiter
Charles Karen
Job Views
271

Job Description

Job Summary:

At Disney, we’re storytellers, making the impossible possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Disney Advertising Sales drives the advertising revenue across platforms for the entire media portfolio – including ABC, ESPN, Hulu, Freeform, FX, National Geographic, Disney Channels Worldwide, and more.

The Disney Ad Sales (DAS) Ad Partnerships team is responsible for evaluating and optimizing partnerships, policies, revenue models and workflow to enhance the premium ad experience and fuel strategic initiatives across The Walt Disney Company.

We are a group of creative problem-solvers and collaborators who aren’t afraid of the unknown. We love to learn, embrace change, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

The Manager, Ad Partnerships will play a key role in supporting the growth of Disney advertising revenue across brands and platforms. This individual will be the day-to-day lead for key digital/social platform partnerships and support the development of emerging partnerships as needed. They will be responsible for leveraging their accounts’ platform resources, products and analytics to maximize social ad revenue. They will enhance the organization’s business decisions and social expertise with social marketplace intelligence. And they will contribute to platform terms negotiations and the evaluation and introducing new product offerings to the Sales team. The individual will report to the Senior Manager, Ad Partnerships.

This role may be based in New York, NY, Chicago, IL or Santa Monica, CA.

Responsibilities:

  • Partner Management: Builds and maintains day-to-day relationship for key social/addressable platforms (e.g., Snapchat, YouTube, Facebook/Instagram, Twitter), supporting the Senior Manager
    • Liaison between Disney Ad Sales and social media partners to help identify new partner tools and opportunities for sales team to help grow social revenue
    • Shares Ad Sales information and insights to support relationships and negotiations
    • Advocates for Disney Ad Sales needs, policies and priorities, and growth
    • Communicates key partner developments to internal stakeholders (e.g., deal points, revenue implications of changes, product roadmaps, growth)
    • Leverage partner resources to get competitive insights on innovative ad products and business models
  • Performance management: Monitors partner performance to inform growth strategy
    • Analyzes performance of key shows, franchises, ad products and platforms and makes recommendations based on learnings
    • Solicits input from internal stakeholders about opportunities for improvement and barriers to growth
  • Growth: Collaborates across Ad Sales and The Walt Disney Company to drive social revenue growth
    • Collaborates with multiple internal departments including Distribution, Content/Edit/Marketing, Ad Sales, Pricing, Operations and Legal in the evaluation and development of new revenue-driving social initiatives
    • Partners with Brand Content and Consumer Marketing teams to ensure alignment with network priorities
  • Marketplace intelligence: Ensures colleagues and leaders are armed with best practices and information about the latest developments related to social
    • Maintains strong, up-to-date command of the breadth and depth of social platform capabilities
    • Regularly shares industry trends, insights, competitive developments and new launches with internal stakeholders to enhance organizational expertise

Basic Qualifications:

  • 5+ years in media, with experience in digital/social media, and exposure to ad sales
  • Partner / account management experience
  • Knowledge of and enthusiasm for emerging media and technology including social and video distribution platforms
  • Ability to lead meetings, listen and communicate effectively across functions / levels
  • Excellent interpersonal skills
  • Excellent verbal and written communication skills
  • Proficiency in Word, Excel, Outlook and Power Point or Keynote

Preferred Qualifications:

  • Track record of collaboration, consensus-building and project management across functional areas and levels of seniority
  • Self-starter with curiosity, creativity and resourcefulness
  • Solution-oriented and can recommendation based on analysis and input from stakeholders
  • Adept at developing data-driven insights and strategies
  • Adept at simultaneously managing multiple work streams and prioritizing
  • A flexible team member who embraces change and is willing to jump in as needed

Preferred Education

  • Bachelor’s degree

Additional Information:

DISNEYADSALES

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Disney Media & Entertainment Distribution.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID: 76135

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