Lead Marketing Manager

Lead Marketing Manager

Lead Marketing Manager

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
27419
Date Posted
6 months ago
Recruiter
Zara Davies
Job Views
187

Job Description

  • Team: Brand & Marketing
  • Location: Holborn Office
  • County: Central London
  • Ref: 14743
  • Closing Date: 28-Nov-2021
  • Are you an experienced marketing leader? Do you have a laser like focus on delivering customer centric propositions that drive growth? Would you like to work for a Bank that is revolutionising the entire industry? If yes, then we may have the role for you!
    As the Lead Marketing Manager, you will be responsible for creating end to end marketing plans for our business and commercial customers. You will work with our senior leadership team and heads of to create marketing strategies that are effective, creative, meet customer needs and also assists in the Banks wider growth plans.
    Most of our jobs offer the opportunity for hybrid / remote working. Ask your recruiter for more details.
    So what would you be doing?
    • Developing, executing and evolving go-to-market strategies and campaigns from creative positioning through to demand generation, customer engagement and retention
    • Mapping marketing activity and communications across the end to end customer journey that are consistent and aligned to customer segmentation models
    • Develop a content marketing strategy and thought leadership programme
    • Supporting local business managers with lead generation ensuring the right tools and capability are in place
    • Working hand in hand with Product and Digital teams to align strategies to business objectives
    • Develop customer lifecycle plans to nurture, grow and retain ensuring a single customer view across touchpoints
    • Driving innovation in marketing and how we operate, being an advocate and subject matter expert for business marketing
    You need to be this kind of person…
    • Passionate about providing unparalleled levels of service and convenience for customers
    • Able to work and learn quickly in a fast paced, fun and dynamic environment
    • Prepared to stick at something we wonder what might be the issue if someone has jumped from job to job as we want people who are prepared to learn and grow
    • Care about doing a great job and exceeding expectations with the quality of what you do
    And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.
    We always support colleagues to develop their skills. But to be successful in this job you really do need to already be able to do most of these wonderful things...
    • Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders
    • Naturally, you will have previous experience working as a Senior Marketing Manager, in growth or performance marketing
    • Ideally you will have previous experience working in financial services and experience in B2B or account based marketing
    • You will have a laser like focus on delivering customer centric propositions, marketing strategies and activities that deeply meet customer needs and deliver on our ambitious business growth objectives
    • You’ll have extensive project management skills in multi-functional projects, and the ability to collaborate with stakeholders at all level
    • Your go-to-market experience will be ‘through the line’ and you’ll be experienced in managing agency relationships
    • We need you to be a strategic thinker with critical analysis skills, as you’ll need to work with customer insight and business data to create strategic go-to-market plans, with a focus on continuous improvement and optimisation
    • You’ll have a strong analytical ability to pursue the most cost-effective and profitable ROI
  • • This role is regulated by the Financial Conduct Authority (FCA) under the Senior Managers and Certification Regime. This means that If you are successful in your application, we are required to carry out additional checks that will be repeated annually while you are in this role. For more information you can visit the FCA website or ask your recruiter who can explain further.
  • IMPORTANT FOOTNOTE;
  • Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!#LI-Loveyourjobatlast



Job ID: 27419

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