ASOS burst on to the scene in 2000 and hasn’t looked back. We are the UK’s number one fashion and beauty destination, and as a recent survey showed, we are the second most visited fashion website on the planet. With over 100,000 product lines across womenswear, menswear, footwear, accessories, jewellery and beauty, we’re setting the pace in a worldwide fashion revolution. With thousands of new product lines being introduced each week, we’re ambitious and we certainly know our stuff. We ship to 237 countries and also have specific sites targeting the USA, France, Germany, Italy, Australia, Russia, Poland, Denmark, Sweden and the Netherlands.

The ASOS Way

We do things a certain way - The ASOS Way.  It’s our DNA and runs through every single thing we do here - it defines who we are, what we do and how we do it. Some things change, these don’t.

We are Passionate; we are proud to be a part of ASOS, we always give our best and we celebrate our successes.
 

We are Customer Obsessed; we know our customers love fashion and we understand what they want, we know our stuff inside and out, we put our customers at the heart of everything we do.
 

We Restlessly Innovate; we don’t stand still, we give it a go and we’re brave.
 

We are Collaborative and Respectful; we work together to get the job done, we grow ideas from within, we make things happen and we do the right thing.
 

People are the future of our business and we have really big ideas. We know we need people who can turn these ideas into reality – it’s our people that make the difference.

A bit about the team:

Social Media is an incredibly powerful communications platform, and ASOS has presences on multiple social platforms with more than 20 million followers combined. The Social and Editorial Team, which you will be a part of, is responsible for managing and creating content for the ASOS branded social presences. We are a nimble team with core members based in London, and other members of the team in New York. 

The role:

As the Junior Brand Content Analyst, you’ll be responsible for thinking about impact, results and learnings to ensure we take an insight led approach to all social content we create within the team. You’ll be working across all Brand Content Reporting with a large focus on Social Media Reporting, compiling and presenting daily, weekly, monthly and campaign reports. You will work closely with the Brand Content Strategist & Brand Content Analyst to ensure ASOS are creating best in class reporting and building insight led strategy.

Responsibilities include but are not limited to:

• Utilising our Social Analytics tools to create best in class, insight led reports for all of our social content output across daily, weekly, monthly & campaign reporting, with the ability to report across Organic & Paid content
• Provide analysis of what's working and what's not working and presenting that back to the social/creative team to inform their content creation and publishing schedules.
• Accurate data pulls from our analytics tools to inform the metrics used in our reporting, including manual data collection for weekly content/formats
• Joining the dots between reporting and action, working closely with the social team to ensure the insights surfaced through reporting are implemented in-channel
• Working with multiple internal teams to deliver insight led reports across Brand Campaigns, surfacing insights to inform campaign briefs, as well as showcasing end of campaign learnings 
• Assessing the performance of our competitors in order to provide industry benchmarks and insights on how to step up content creation
• Responsible for the correct data tagging of content within reporting/scheduling tools

The person:

You will have experience at a brand, content/media agency within a social media team, or at a social platform, and will have a key focus on social reporting & analysis with an understanding of the content creation process for social media. Some specific skills we’re looking for include:

• An enthusiastic team player with a genuine obsession for social media
• A keen interest in pulling data and writing social media reports across BAU and campaigns including all Social Media Channels (Instagram, Facebook, TikTok, Pinterest)
• Experience in surfacing insights from data and analysing key learnings for social content
• Experience in presenting reports to multiple stakeholders and able to clearly discuss learnings
• An understanding of key Social Media metrics, KPIs & objectives
• Strong experience using Social Analytics platforms & tools, such as Hootsuite, Quintly etc
• Strong Excel skills with the ability to format, filter & handle data
• An understanding of how Social Media content/formats/channels can be used together to hit key objectives & KPIs
• Experience of working within a Social Media team, with an understanding of the end to end content creation process from idea through to content going live on channel
• Must have a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel. 
• Strong organisation skills with the ability to keep projects moving and ensure deadlines are met. 
• An interest in fashion, trends and pop culture our 20-something audience love