Agile Working Options

Flexible / Variable Hours

Job Description Summary

You’ll take customer insight and performance analysis to build an efficient and effective communications ecosystem that helps our customers to meet their investment needs.Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers. The Financial Planning and Retirement (FP&R) team is a customer centre of excellence for Engagement and Conversion Marketing. The team is responsible for planning and delivering the marketing activity to help meet the needs of our customers across their long- and short-term Financial Planning needs; in a way which leverages our understanding of audiences, uses data to drive effective Demand Generation, developing strong propositions linked to audience and creating effective Conversion funnels to support the customer through their individual journey.

Job Description

At Lloyds Banking Group (LBG), we’re driven by a clear purpose - to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses, and communities. And as the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.

The Financial Planning and Retirement (FP&R) team is a customer centre of excellence for Engagement and Conversion Marketing. The team is responsible for planning and delivering the marketing activity to help meet the needs of our customers across their long- and short-term Financial Planning needs; in a way which leverages our understanding of audiences, uses data to drive effective Demand Generation, developing strong propositions linked to audience and creating effective Conversion funnels to support the customer through their individual journey.

We’re looking for an experienced Marketing Planning Manager to help shape the Customer Plan for our Investment and Pensions products within LBG. You’ll take customer insight and performance analysis to build an efficient and effective communications ecosystem that helps our customers to meet their investment needs. From audience and channel design, to proposition development, you’ll design and support the end-to-end customer marketing plans.

Investments and Pensions are key strategic growth areas for LBG, supported by the recent acquisition of Embark Group, and in this role you’ll play a key role in defining how we take new products to market, growing our total investment offering.

As an Investments Conversion Marketing Planning Manager, you’ll:

• Develop Audience Strategies, to champion the customer from all perspectives, as well as creating market leading propositions, contact strategies, and take to market plans.

• Work closely with the internal stakeholders to manage the development of the conversion marketing plans for investments to meet commercial targets, developing Performance dashboards and defining actions to build marketing contribution.

• Monitor campaign performance and external market factors to continually review and refine plans and drive best possible results.

• Manage the allocation of budget to support marketing plans, to ensure best possible return from investment, ensuring accurate and effective day to day budget management.

• Be the primary business unit interface for day-to-day planning and key conduit for the Customer Conversion and Engagement team.

• Have line management responsibilities

About you:

An experienced marketing professional, you’ll also need to have the ability to lead and manage a team, including proven experience in coaching, developing others and delegating. Plus you’ll need to demonstrate the following essential skills and experience:

• Proven direct to customer marketing planning experience, preferably in a large scale complex organisation.

• Strong stakeholder management skills, with the ability to clearly articulate a strategy to all colleagues.

• Ability to handle complex data and translate into simple customer focused marketing plans and actions that drive performance.

• An understanding of marketing communications development, with experience in creating and owning market leading propositions.

• Budget Management, across pan channel Marketing programmes.

• Able to work at pace and under pressure

• Strong judgement and the ability to deal with ambiguity and manage through change.

Having a Financial Services background is not essential, however having a sound understanding and/or interest in Retail Banking and a desire to apply and grow your skillset with us, will be.

Sound like your kind of place?

In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide you with a diverse range of personal development and a career that’s enriching. We're dedicated to giving you opportunities and support to develop you both professionally and personally to optimise your potential.

We support the principles of agile working and will be pleased to consider applications from candidates seeking flexible working arrangements. The vacancy is London-based, and as a team we work flexibly following a hybrid working model.

We're also passionate about diversity and equal opportunity with industry recognition across gender, ethnicity, disability, LGBTQ+ and families. And just let us know if you need any reasonable adjustments made to our recruitment processes, and we'll try to accommodate them.

So if you’d like to be part of an inclusive, values-based culture focused on making a difference, we’d love to hear from you. Whatever your aspiration, you can also expect excellent benefits, including a discretionary performance-related bonus, private health cover, share schemes, and a generous pension contribution, along with the option to choose an additional cash lump sum (4% of salary) or pick from a wide range of industry leading benefits.

Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain recover. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.