Great marketing ensures we offer an inspirational and effective customer experience, which means we must understand how our customers want to shop our Clothing & Home products and present them in a compelling way - be that through store environment, packaging, POS décor, email marketing, social media, communications and SEO.

It also helps us build great relationships with our trade partners to make sure we build profitable partnerships that increase brand and category growth.

With a huge focus on how we use data to drive sales and improve customer experience - we’re super excited for what’s to come. As we continue to transform our Clothing & Home business - the sky is the limit and this role is a great opportunity to make a significant contribution to our success!

The role

Our Copy team is looking for a brilliant copywriter, with plenty of digital experience, to create best-in-class copy and comms for M&S’s International business. You’ll be a skilled, imaginative writer with a passion for storytelling and a flair for crafting warm, engaging copy across a range of categories, channels and touchpoints. You’ll be inquisitive, proactive and a champion for continual improvement. And you’ll be able to juggle multiple briefs, projects and deadlines with ease, from conceptual work to CRM and BAU website updates. If this sounds like you, then read on…

You’ll be responsible for…

• Providing pitch-perfect, on-point copy for all international websites, from homepage and landing page updates to size guides, functional/service messaging, FAQs and more. Includes campaign execution and site walks to ensure seamless customer journeys.
• Flexing your writing style for different audiences, while ensuring a consistent, seamless tone of voice.
• Delivering effective, compelling international CRM copy and content. Provide copy for all trade emails, editorial emails and reactive comms, ensuring relevancy, consistency and accuracy. Competitor research, review and analysis. Helping develop new templates and being aware of subject line trends.
• Supporting SEO copy requests, from writing ad-hoc PLP banner copy to reviewing and providing feedback on copy written by third-party agencies, and providing copy support for seasonal and evergreen pages and commercially-driven content.
• Reacting to ad-hoc copy requests from across other areas of our international business, including social media and franchise markets.
• Working with the UX and the development teams on new use cases, new features and new functionality.
• Working with the in-house Brand Creative Studio on responses to creative briefs, from campaigns to marketing materials to support international markets.
• Creating and maintaining an International Style Guide.
• Building and maintaining positive relationships with stakeholders, managing feedback and diplomatically defending your work and area of expertise.

Key skills

• Solid digital marketing copywriting experience, including CRM, ideally in retail
• Excellent communication skills and written English
• Stellar writing, editing and proof-reading skills
• Expert in clear, concise, imaginative copywriting
• Proactive approach, positive outlook
• Interest in data and using it to test, learn, refine and improve
• Understanding of writing for an international audience
• Ability to work to deadlines, manage multiple projects and react quickly to changing priorities
• Sound knowledge of SEO
• Attention to detail: your work will be seen by a wide audience

This is an excellent opportunity to join us at an exciting time of change and transformation! In exchange for your experience, we will reward you with a competitive salary and market leading benefits package.

Interested? Apply here!

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process. Applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation either by phone on 0345 300 3725 or by email recruitment.online@marksandspencer.com, so we can make alternative arrangements for you.