Insights Manager - Natural Pet Food Brands

Insights Manager - Natural Pet Food Brands

Insights Manager - Natural Pet Food Brands

Job Overview

Location
Franklin, Tennessee
Job Type
Full Time Job
Job ID
109060
Date Posted
1 year ago
Recruiter
Charles Karen
Job Views
266

Job Description

What are we looking for?

  • 2+ years of Consumer Packaged Goods experience in consumer research
  • Prior experience in Pet Food Category or Consumer Packaged Goods preferred
  • 4-year degree minimum, master’s preferred or equivalent experience

What will be your key responsibilities?

  • This role executes the insights plan for the Super-Premium Natural team and partners with US Marketing, Sales Planning, R&D, Supply, Finance as well as Global Consumer Market Insights.
  • Proactively work with cross-functional teams to identify knowledge gaps. Develop strategic learning agenda based on a deep understanding and analysis of consumers, shoppers, channels, competitors and US market trends.
  • Leverage all data sources (past research, secondary data, CRM data, and digital tracking) to develop & share-out multisource insights syntheses. Provide analytical expertise in business drivers and key performance metrics including Flywheel analysis. Lead the development & implementation of regular insights share-outs that drive the consumer voice throughout the organization.
  • Ensures consumer insights are deployed to Marketing, Sales, Category Management, Shopper Marketing and translated into clear customer activation plans.

What can you expect from Mars?

  • Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Job ID: 109060

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