The LEGO Group is looking for an Insights Manager to join their Global Insights Centre of Excellence

The LEGO Group is leading the way in placing insights led decision making at the heart of its business, and this role will focus on delivering audience insight across the LEGO Group’s connected ecosystem of digital platforms.

Core Responsibilities

• Responsible for leading digital insights projects to support and help set direction for the overall connected ecosystem strategy and the growing LEGO® Digital kids engagement business specifically.

• Challenge the status quo and demonstrate the ability to think digital and further develop digital consumer tracking across the LEGO Group’s platforms and touchpoints.

• Drive innovative and game-changing digital research approaches and methodologies including building new capabilities within connected ecosystem data, big data etc.

• Work closely with the Global Insights business partners to define insights needs that unlock potential.

• Work close with the Global Insights data platform team and marketing effectiveness to connect ecosystem data across sources (such as NPS and OESP).

• Manage partnerships with new and existing external insights partners.

• Be part of a newly formed Center of Excellence team and take part in an exciting change journey.

Play your part in our team succeeding

Global Insights (GI) is an organization that is core to the success of the LEGO Group. Our vision is to shape the future of the LEGO® brand through inspiring and enabling transformational action. This is done by assuring that the LEGO Group takes a starting point in a strong and shared insights base and by delivering impactful insights and partnership across the marketing value chain. In doing so, we foster an insight led organization that leverages a single source of truth to drive commercial impact.

Global Insights is multi-faceted with different teams working across multiple areas which include e.g., concept, product & marketing innovation research, G2M research, performance and brand tracking. This manager position will sit in the Global Insights Center of Excellence team playing a critical role in executing research projects and support insights-led decision making related to our marketing strategy and our connected ecosystem.

Do you have what it takes?

We are looking for a candidate with 5+ years of relevant experience from a research or media agency, consultancy, or insights management function in an innovative, fast-paced company. We are seeking relevant economic or business education at a masters/MBA level coupled with a digital mindset. You will have a solid understanding of the nature of digital analytics from either agency or client side. You will bring a strong track-record of developing insights and recommendations that ultimately lead to improved connected ecosystem consumer journeys and touchpoint engagement, and thereby brand growth

In addition, we expect that you have:

• Thorough experience with a wide variety of digital research/tracking/platform methodologies, and demonstrated ability to interpret data from multiple sources, incl. both proprietary and syndicated data

• Experience with working across the two worlds of insights and digital data (including understanding the role of NPS in the ecosystem and across touchpoints)

• An understanding of the Metaverse

• A future-focused mindset with good understanding of the dynamics between media and marketing effectiveness.

• A strong collaboration and networking mindset

• Strong ability to work across datapoints, cultures and audiences

• Relevant business acumen and ability and passion to bridge this with generated insights for optimal impact on the business

• Confidence in presenting and have experience with insights synthesis

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at The LEGO Group.

These are exciting times for the LEGO Group as they look to build on their continued success. In their quest to reach the builders of tomorrow, they are looking to hire the best talent and have teamed up with awesome partners in the market, like us! This might mean you could be contacted by multiple people about different opportunities. Don’t worry though, this just means you have a really interesting profile! Be sure to let us know if you’re already speaking with The LEGO Group directly so we can make sure you’re always talking to the right people.

This position is being managed by our talent search partner Cielo. By clicking on the apply button you’ll be taken to the job post on Cielo’s LinkedIn page where you should hit apply to submit your application. A member of the Cielo team will then review your profile and application.