About the Role:

The Insight team sits within the Insight, Strategy and Planning (IS&P) directorate, in the Mobile division of VMO2. It has the core responsibilities of managing & delivering both ongoing, and ad-hoc research projects (both qualitative and quantitative in nature) and providing the business with actionable insight concerning consumers and the market.

Key ongoing responsibilities include

• Identifying insight needs, and research solutions in collaboration with stakeholders.
• Managing ongoing and ad-hoc research projects.
• Helping the business better understand consumers and our target segments.
• Explaining insight results for O2 & competitor performance in the context of wider sources on market dynamics
• Staying abreast of trends from wider team deliverables and using foresight to ensure VMO2 Mobile stays ahead.
• Triangulating sources and joining insight together to help the business make the best decisions for us and our customers.
• And most importantly, engaging the business by supercharging, showcasing & communicating customer insight all across VMO2 Mobile division to REALLY put the customer at the heart of the thinking, and truly live up to our brand strategy.

The role of Insight Manager is to deliver and champion actionable insight for the Mobile division of VMO2, doing so in a way that balances both you being the voice of the customer, and you having an awareness of the commercial implications of different courses of action.

As part of your role you will be expected to work closely with others members of the Insight, Strategy and Planning team and collaborate with stakeholders across the Mobile division, and in some instances the wider business.

The role will see you take responsibility for a range of research projects, examples of which might be: concept development, proposition testing, pricing, or market sizing, with our expectation being that you can operate as a subject matter expert, influence decision-making and provide consultation and guidance on all aspects of research.

Key Responsibilities:

Stakeholder Management:

• Work with stakeholders to understand their objectives
• Identify where existing research knowledge can be provided and where insight gaps exist
• Support in the creation/sharpening of new briefs, challenge aims & objectives where appropriate
• Gather and consolidate existing insights to inform stakeholders
• Feed new research requirements into the roadmap
• Set up and manage new research projects, and deliver insight and recommendations to stakeholders

Research & Project Management:

• Produce research briefs for small & mid-size projects/studies
• Liaise with stakeholders and, with support/guidance from the Insight Lead, design, set up and manage research projects with third party agencies.
• Ensure research is delivered in a timely and cost-effective fashion and be accountable for the quality and timeliness of findings.
• Manage agency relationships, to ensure optimum value for money is achieved and high standards are maintained.
• In some instances, simpler projects are carried out internally. This would require you to write questionnaires, script surveys, and set up & manage projects from brief to debrief. This would include analysing results and producing outputs (using tools such as Q / SPSS / Excel).
• Where possible, implement efficient processes (e.g. automating key data or processes such as survey creation) to free up time to focus on adding value.

Insight Delivery:

• Deliver concise and commercially actionable insightful findings to meet stakeholder’s questions/needs
• Ensure issues, threats and opportunities are proactively highlighted and make recommendations to the business.
• Review and combine insights from different sources, working with colleagues across the team and beyond to provide joined-up insight and build the bigger picture to guide business decisions.
• Support the wider Insight & S&P teams to ensure that appropriate outputs are fed into strategy and planning and communicated effectively to engage audiences and enable the organisation to derive maximum benefit.

What We Need from You:

• Ability & experience of identifying complex business challenges and opportunities and translating these into research briefs / projects.
• Passion for insight and research - a strong belief that insight can drive commercial differentiation and become a strategic, competitive advantage – and the ability to make it happen.
• In-depth knowledge of research techniques – both qual and quant – and excellent project management and analytical skills.
• Skilled in use of survey creating software and management and ability to analyse and create appropriate outputs.
• Excellent communications skills – ability build robust, credible and highly effective relationships with senior stakeholders, developing sound knowledge of strategies and priorities.
• Must have the ability to think strategically and to be able to link strategic, commercial, customer and people priorities into best-in-class, fit for purpose quality and insight methodologies.
• Story-teller: ability to identify the signal from the noise and build strong and compelling narratives.
• Ideally experience in managing third party agencies and associated budget.
• Generally curious with excellent problem-solving skills.
• Ability to take initiative and demonstrate proactivity.
• Excellent planning and organising skills and the ability to work to deadlines in a pressured environment.
• Energy and motivation – self-motivating with the ability to make and communicate clear decisions.
• A good understanding of the communications and digital services market is preferred (but not essential) and an ability to understand and articulate the issues facing the VMO2 business.
• Demonstrable experience in collaborating with others.
• Agency or client experience.