Position Summary:

Will develop RBD Non-Alcoholic (NA) / Wine portfolio and strategy moving forward.  This position is accountable for the development and implementation of innovation strategies, national account set up, go to market execution, selection and management of new supplier partners, guidance and direction of marketing and training activities, and all reporting and controls which are generated for tracking and performance purposes.

Position Responsibilities may include, but not limited to:

Assist with the activities of the Innovation function (including collaboration with Brand Managers, Innovation Leads and Suppliers)

Work with supplier and National Account Retailers to set up RBD as an NA Vendor

Develop the proper channel strategy for each brand represented

Create comprehensive merchandising plan for NA category – implementation through execution

Investigate and advise network on Route to Market strategies 

Support our current suppliers as they evolve their NA portfolio.

Coordinate sales efforts with BU Sales Executives and Division leadership to ensure implementation of overall strategy and marketing programs, including MBOs.

Provide leadership and vision for the marketing function to ensure the highest standards of excellence and efficiency.

Leverage multiple platforms and analytical tools to identify and address critical issues including those related to margin analysis, consumer targeting, marketing mix analysis, pricing strategy and product portfolio analysis.

Analyze growth opportunities in new markets utilizing syndicated data (Nielson, IRI or others) and distribution channels.

Work with third parties to drive marketing strategy, which may include brokers, advertising, packaging, consumer research and product development.

Be well versed with sales data systems in order to: prepare targeted plans, track activity, and report results versus goals.

Contribute to the Innovation Pipeline as a communication tool for our leadership to track potential partners.

Maintain strict compliance to all applicable laws, regulations, and company policies and procedures.

Other projects or duties as assigned.