Healthcare Sales Manager, Carolinas – Ad Sales

Spectrum Reach currently seeks a dynamic Healthcare Sales Manager to drive advertising revenue for our Healthcare and Senior Services category across the Carolinas. Position can be based in any of our Spectrum Reach Carolina offices.

WHAT YOU WILL DO…

As a Spectrum Reach Healthcare Sales Manager you will partner with the Regional Vice President, and the Directors of Sales and LSMs to provide training, direction, and overall strategy for Healthcare category Sales. What you will sell includes but is not limited to traditional television advertising Addressable Television, OTT, VOD and IP television, audience and digital based ad networks, social and native media, set-top box and 1st and 3rd party data and analytics, self-provisioning portals.

MAJOR DUTIES AND RESPONSIBILITIES

• Increase advertising revenue and share for the assigned markets or region.
• Motivate account executives to deliver required revenue goals;
• Maintain a working knowledge of all key category partners.
• Develop, train, and go on tandem calls with sales team to maximize advertising revenue and market share from accounts.
• Solicit prospective accounts and their agencies directly.
• Have consistent in person contact with the top revenue generating healthcare advertising-focused clients and agencies.
• Deliver monthly updates on potential healthcare revenue events and trends in group sales meetings.
• Manage and support individual and team sales efforts of Advanced Advertising, Long Form and any other company initiatives.
• Work with advertiser and Creative/Production in development of commercial spots.
• Develop and deliver regular group training on all aspects of the vertical and advertising including terms and trends.
• Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, geographic targeting).
• Achieve monthly/quarterly/yearly sales quota for full division.

WHO WE ARE…

Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com

WE ARE LOOKING FOR…

• This role is best suited for individuals who are self-motivated, passionate and driven to succeed.
• Deep knowledge of how advertising works and how great local targeted advertising can grow our client’s sales and bottom line
• 3-5 or more years’ experience in marketing
• 1-2 or more years’ experience working in an appropriate healthcare focused category as a Media Buyer or other professional is preferred.
• Excellent communication, interpersonal, supervisory, motivational, organizational, research and analytical skills and the ability to work independently.
• Must be computer proficient, including knowledge of advertising sales software, word processing and spreadsheets applications.

Education:

Bachelor’s degree is preferred

Related Work Experience Number of Years

Leadership experience 3-5

Sales Experience 3-5

Driving is a requirement for this position. Applicants must possess and maintain a valid Driver’s License, reliable transportation, and a safe driving record.

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.