We’ll trust you to:

•   Own paid media’s acquisition campaign performance trends and insights
•   Ability to tie back paid media performance to the broader Consumer Marketing business objectives
•   Develop and execute acquisition media strategy across paid media channels
•   Identify ways for paid media to contribute to integrated marketing campaigns focused on driving subscription growth
•   Support media attribution and tracking initiatives
•   Oversee project management and timelines for channel need and priorities
•   Collaborate closely internal cross-functional marketing teams (lifecycle, brand, pricing, product) to facilitate cross-channel learning and unlock growth opportunities
•   Drive acquisition test and learn strategies and apply campaigns learnings to growth strategy
•   Stay on-top of industry trends and best practices, ensuring channel strategy is leveraging the most up to date technology and platform capabilities
•   Use your technical expertise to translate complex data into actionable insights and strategies
•   Ability to communicate media strategies to leadership and internal stakeholders
•   Adapt, learn quickly and be inventive
•   Manage third-party agency and vendor relationships

 
You’ll need to have:


•   4+ years proven experience in digital marketing, specifically paid media channels and acquisition campaigns. Media agency experience preferred
•   Experience in performance campaigns tied to ROAS and revenue
•   Experience in running mobile app campaigns
•   Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced environment.
•   Consistent track record of driving growth
•   Deep understanding of the paid media landscape, industry trends, regulatory environment, and marketing measurement/attribution
•   Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
•   Excellent communication skills with the ability to craft a story and represent it to leaders, team members, and outside agencies