Job Summary
 

This role is responsible for leading the efforts to grow Hill’s to Home sales with both the vet healthcare team (VHCT) and pet parents.  Key responsibilities include marketing plans to drive acquisition, usage and retention; budget and demand planning, and business analytics.
 

Principal Duties and Responsibilities
 

Professional Acquisition, Activation & Retention 

• Develop and execute marketing plans to drive clinic acquisition, activation and retention for Hill’s to Home.
• Manage agency in developing professional IMC creative, content and assets, both on and off line.
• Lead development of communications to the field team to drive Hill’s to Home growth, working closely with CDO, PVA, Retail Marketing and education teams.
• Direct activity of in-field trainers to maximize their impact in activating and supporting new clinics in using Hill’s to Home.
• Lead evolution and optimization of Hill’s to Home professional CRM journeys in partnership with CRM manager.

Pet Parent Acquisition & Retention

• Develop and execute marketing plans to drive pet parent acquisition, basket size and retention for Hill’s to Home.
• Manage agency in developing pet parent IMC creative, content and assets, both on and off line.
• Lead evolution and optimization of Hill’s to Home pet parent CRM journeys in partnership with CRM manager.
   

Business Analytics

• Partner with analytics team to improve and deepen Hill's to Home business analytics, including lifetime value, cost of acquisition, and churn metrics.
• Optimize and maintain existing reporting and dashboards.
   

Budget / Demand Planning

• Develop volume and net sales forecasts.
• Manage advertising (A&P) and gross-to-net (GTN) budgets in partnership with the finance team.
• Manage promo codes planning, execution, tracking, and optimization.
• Manage POs and SOWs
   

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements

• Basic qualifications include:  BS/BA with 7+ years of experience in marketing with experience in developing promotional strategies, implementing plans, and analyzing for effectiveness
• Preferred qualifications include: MBA, 4+ years of experience in CPG, pharmaceutical, or veterinary professions

Expected Areas of Knowledge, Skills and Abilities 
 

• Ability to work effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
• Strong analytical skills; able to extract insights from large datasets.
• Excellent written and verbal communication skills
• Intermediate level (or greater) Excel (including comfort with pivot tables & vlookups) & PowerPoint (slide design principles, animations)
• Able to manage multiple projects, balancing many deliverables and timelines with an understanding of their relative priorities
   

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. 

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balanceâ„¢ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.