This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Global Digital Marketing Manager – Medical Devices – Renal Care

Baxter International

Deerfield, IL (Flexible/Hybrid Work Arrangements Available)

About Baxter’s Global Renal Business Unit

Baxter is focused on providing chronic renal patients the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.

https://www.baxter.com/search?search_api_fulltext=global+renal

https://www.baxter.com/healthcare-professionals/renal-care

https://www.baxter.com/patients/renal-care

Baxter’s Digital Vision/Commitment

Baxter is launching the next chapter in our ongoing/global business transformation. Our goal is a company-wide digital operating model powering our people, processes, and products. This is about empowering people to learn/innovate at scale through digital technology. Our digital transformation will deliver value for all our key global stakeholders, while driving our business forward in our mission of Saving and Sustaining Lives.

Position Overview

The Global Digital Marketing Manager will lead the vision and development of a digital ecosystem for the Renal Care Peritoneal Dialysis (PD) Portfolio, products, services, and education.  The Global PD business is ~$2.5B and supports patients in more than 100 countries. The ideal candidate will have deep experience and expertise in developing and executing customer centric digital marketing initiatives and will be extremely collaborative and proactive in approach.

The Global Renal Care division is seeking a digital thought leader who will:

• Collaborate globally and cross-functionally to perform an overall digital needs assessment

• Develop and implement the strategized digital ecosystem, applying appropriate KPIs

• Manage/grow the existing digital marketing initiatives for the Renal Care portfolio, including all aspects of downstream customer-facing digital marketing engagement, measurement, and capability expansion

Critical Responsibilities

• Collaborate globally and cross-functionally to perform an overall digital needs assessment; identification of internal and external education and promotion needs, identification of local requirements and barriers, identification and assessment of current platforms and technologies available

• Develop and implement the strategized digital ecosystem, applying appropriate KPIs

• Collaborates with internal teams to create anchoring content/optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Manage and optimize the digital ecosystem once developed, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

• Measures/reports performance of all digital marketing campaigns and assesses against both strategic and operational goals (ROI and KPIs)

• Identifies trends/insights; optimizes spend and performance based on those key insights

• Brainstorm new and creative growth strategies through digital marketing

• Evaluate emerging technologies for appropriate application

• Develops digital marketing awareness for broader team by providing information, educational opportunities, and experiential growth opportunities.

Key Qualifications

• Demonstrated ability to build, foster and manage strong relationships with internal stakeholders

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Demonstrated ability to interpret market research and secondary analysis and translate into actionable tactics

• Ability to develop and track metrics and effectively communicate progress and results

• Excellent project management and quantitative skills

• Strong communication skills, including presenting concepts and ideas in a clear, succinct, and organized manner

Key Attributes

• Leadership â€“ ability to earn respect, lead without direct reporting responsibility and align with/ represent decisions to others

• Strategic Thinking - Solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning/positioning strategies that create value/drive growth. Ability to generate market insights/convert them to a multi-generational product plan.

• Customer Focus â€“ A passion to represent Voice of Customer of patients/professionals to understand unmet market needs/cost-effective solutions. A proven track record of managing high profile customer relationships, including Key Opinion Leaders (KOLs).

• Therapy and Product Expertise â€“ Strong ability to translate therapeutic goals/practices, along with technical product details, into easy-to-understand features/benefits to position with differentiated communication tools. Ability to design market research, then apply findings to overall education strategies

• Strong Team Player - High energy team player with a focus on meeting commitments/ contributing to a high-performance culture, work in a multicultural matrix environment and build strong collaborative relationships with a diverse group of cross-functional team members including third party vendors, quality, regulatory, supply chain, customer service, transportation, industry partners, and sales

• Communications - Ability to develop/execute verbal and written communication plans, messaging, and brand campaigns across multiple stakeholders, organization levels and functions.

Education and Experience

• Bachelor's degree required

• 5+ years’ digital marketing experience, including managing digital campaigns at a national level

• Strong analytical skills in Excel or other data management and reporting SW

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

• Working knowledge of ad serving tools

• Software skills: MS Excel, Google Analytics, MS PowerPoint, MS Outlook, Tableau or other internal reporting platforms

• Experience within the Healthcare/med device industry is preferred/not required

All prospective employees for this job will be required to verify that they have been fully vaccinated for COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.