We are looking for a Global Digital Commerce Leader (Worldwide Director) to drive a global strategic framework and capabilities for ongoing consumer, e-commerce and digital transformation. This position is based in New York City and reports to the Global Chief Digital Officer. The global leader will build capabilities across the organization and markets. The Digital Commerce leader will help the brands gain a competitive advantage in their go-to-market strategy and execution to drive e-commerce penetration and growth above market category rates, coordinating with the broader geographic, brand and channel agendas. The incumbent will champion an omni strategy, linking ways of working between digital marketing and digital commerce teams to accelerate and win online market share. 

The role will support global e-commerce teams globally and in each region (North America, Latin America, Asia Pacific, Europe, Africa, and Eurasia). Crafting and supporting best practices for Digital Commerce across global e-retailers,(e.g. Walmart.com, Tesco.com etc.) pure players (e.g., Amazon, Alibaba etc), driving the brilliant basics and next level requirements to compete online effectively. 

The global digital commercial leader is responsible for helping the company build exponential incremental growth in the digital commerce space using Ecommerce and digital transformation. The leader’s role is to build more capabilities and bring best practices to the organization regions. They will act as change agents an advisor/ influencer who can educate, driving new ways to engage with eRetailers, Pure Players and future commerce opportunities (social/frictionless/last milers etc) into the future, to accelerate growth above market rates. They will use their vast experience to bring credibility and thought leadership to partner with stakeholders within the organization. CPG and global experience are required.

This position will lead a team of subject matter experts, organizing and developing them, also working in close collaboration with the global team and digital marketing functional areas.

Responsibilities: 

● Develop acceleration plans for all markets, auditing current capabilities and developing frameworks and scorecards to progress. 

● Provide recommendations to senior leaders that helps build a competitive advantage for our CPG categories, driving knowledge and adoption.

● Set goals, upskill and hire/develop talent, develop new processes and ways of working with the broader company, and establish measurable KPIs across marketing, sales, supply chain, and finance. 

● Advance digital agenda and best practices across the globe. Benchmark competitors to support best-in-class improvements. 

● Bring practical real world experience in ecommerce and examples of best practices to show what is possible. Be able to drive and translate technical concepts and synthesize complexity to drive business value. 

● Build and lead a digital learning agenda to accelerate and support the growth of ecommerce in the regions. 

●Define & roll out e-commerce strategy (Pure Play and Omnichannel) roadmaps with a lens on traffic, conversion, analytics and cost to serve/profitability.

● Lead a cross-functional eCommerce team to enable content marketing, search, retail performance media, digital merchandising, customer journey analysis, insights and analytics. 

● Support strategic partnerships with key digital players; co-lead the development of customer joint business planning for key eCommerce customers (Amazon, Alibaba, JD, Walmart, etc.) with the Regional Sales teams ensuring priority with major players. 

● Partner with Retailers, Distributors, e-Tailors and 3rd Party Platforms leveraging standards, on-trend consumer insights for development of best-in-class digital shelf and online discoverability and enablement of eCommerce transactions. 

● Provide thought leadership to identify trends and think outside the box on how to expand the reach and presence of consumer brands. 

● Advocate for continual enhancements of Digital Ecosystem (Product Development Management, Product Information Management, Digital Asset Management, Content Management, Analytics, Ratings and Reviews). 

● Conduct analysis on the cost to serve and P&L optimization to drive offline and on-line attribution methods to measure omni-channel impact of digital commerce. 

● Lead cross-functional teams, building consensus, winning buy-in from leadership and championing the development of an enterprise-wide, sustainable process for e-innovations such as smart packaging, better online experiences, content and A/B testing. 

● Collaborate with R&D, Marketing, Supply Chain, Data Governance and IT in developing a sustainable process to optimize all aspects of ecommerce performance

● Partner with IT , to identify and prioritize capability building initiatives (e.g. site analytics and data/metrics/scorecards, Voice, AR/VR, digital innovation & partnerships). 

Qualifications and Skills 

● Bachelor’s Degree in marketing or business-related field 

● 10+ years global or multiple market experience required 

● Experience building and leading online, multi-CPG brands 

● Leadership experience in digital marketing and ecommerce 

● Strong record of leadership and the ability to attract, develop and retain world class talent 

● Strong influence management skills who can work with people in marketing, sales, and technology to enrich the company’s overall performance 

● Strategic, analytical mindset with the ability to formulate and translate frameworks into action with measurable results 

● Results driven with the ability to upskill and stimulate sharing and new thinking across brands and divisions 

● Leadership ability to manage across multiple divisions/hubs and regional teams 

● Self-starter, capable of working in a fast-paced corporate environment without full guidance 

● Solid communication skills, capable of raising issues at all levels: peers, team members, senior executives

● Understands website technical structure, design and aesthetics, content, navigation, information architecture and functionality 

● Knowledge of online marketing best practices that result in customer /client acquisition, retention, loyalty and growth 

● Deep understanding of CPG, including HBA, Petcare and consumer brands, Amazon marketplace dynamics, ecommerce for traditional brick and mortar retailers (Walmart, Target, Kroeger, etc.) as well as APAC, Alibaba properties 

● Pushes the organization to constantly improve by challenging the status quo ● Proven P&L management and driving profitable, sustainable growth for an ecommerce business 

● Comprehensive knowledge of the digital landscape, including web applications, site merchandising and analytics, SEO, social media, digital marketing and reporting Experience in reporting ecommerce KPIs such as revenue, margin inventories, traffic, conversion, AOV, LTV, etc. 

● Strong executive presentation skills with Google Suite