Core responsibilities:

In the role you will enable and govern performance driven social marketing, delivering on the global social media strategy across the business. You will lead a high-performance team to deliver audience first creative that:

Builds LEGO brand with world class content

Supports LEGO’s social media fandom

Optimizes content creation, use and performance

Enriches the LEGO ecosystem

Generates commercial impact

Maximises media efficiency

Supports the innovation agenda

Increases social creative proficiency

Lead a team of content and social media specialists to produce exceptional social content, guide governance and optimise channel health

Deliver social media strategy through collaboration with Brand, Global Marketing, Planning and Performance, Digital Consumer Engagement, Retail and our agency partners including Initiative Junior.

Create efficiencies and craft social media content that delivers values across the LEGO ecosystem.

Create a social media learning agenda which builds capabilities and creative best practice into the heart of The LEGO Agency

Play your part in our global success.

As an essential team member for the social media agenda, this role will drive our Global social creative content team in the LEGO Agency, working closely with the LEGO brand teams, Channel team, product groups, the ecosystem and the regions in driving a performance driven agenda.

Do you have what it takes?

In depth understanding of social media content strategy, creating world class social content, partnership and influencer collaborations, with experience from agency or premium Global consumer brand (at least 10 years’ experience), working across social platforms such as Facebook, YouTube, Instagram, Pinterest, Twitter and Snapchat

Proven record of activating social media strategies content strategies, engagement frameworks, editorial frameworks for a leading brand, with strong experience managing media agencies

Experience leading and developing people (3-5 years’)

Ability to drive digital transformation and digital capability

Understanding of digital channels measurement and ability to connect digital critical metrics with overall marketing and business objectives

Able to demonstrate strong communication and presentation skills

Strong collaborator both in internal multifunctional teams and with external agencies

Budget management