Sunsilk is the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It’s the 7th most chosen FMCG brand globally and is a billion-euro brand, growing at >5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a global and local brand – built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility.

Sunsilk aims to spread the joy of progress, as expressed by its purpose of ‘opening up possibilities for girls everywhere’. It does this through its powerful brand say, with its BCI ‘Hair too good to hold back’ and its brand do programs aiming to reach 150mio young women annually by 2030.  

Sunsilk has >80% of its business coming from its core portfolio in each market. The brand is hugely core dependant and building a strong core roadmap across Ps’ with periodic massive brand level relaunches has always been integral to the brand’s growth and health. 

Your Responsibilities

This role has super critical scope and the Assistant Brand Manager will be responsible to support the largest project and platform on Sunsilk- Brand Relaunch (Project Solar) and an end to roadmap on Core platforms, across all Sunsilk markets globally.  This brand relaunch is the single largest project in entire hair care and this initiative carries the majority iTO contribution for Sunsilk to ensure it carries a CAGR of 7%+ YoY. The successful candidate will report to a senior brand with the opportunity to lead strategic decisions directly with the Global brand director

Define the scope of the 2024 Brand relaunch across all Ps’ with clear strategic fit to brand and customised by market Make the Core Sexy again with a roadmap of future facing propositions on all core platforms customised for each market  Craft complete visual identify for the relaunch mix by pushing the envelope on the design thinking Expand the strategy to include all platforms under Sunsilk with harmonised visual, functional and emotional unifier Lead the innovation and business case planning with respective cross functional and market teams

All About You

The role requires heavy stakeholder management (cross functional teams/Top 10 markets/category pillar leads/design agencies), Nuanced Mix crafting ability, an eye for design aesthetic and a structured approach to lead innovation networks and business cases.

Skills & Competencies:

• Passion for brand innovation, design and an eye for detail
• Intuitive understanding of consumer and ability to quickly pick up new market consumer nuances
• Ability to bring the outside-in with relevant inspirations to push the envelope on mix crafting
• Ability to manage complex issues, quickly comprehend inputs and simplify this into a clear strategy that can drive action.  
• Resilience to be able to manage challenges, ambiguity and complexity as the projects forward.
• Self-driven to take complete ownership from defining the scope to bringing it to life
• Goal oriented /solution oriented with Entrepreneurial spirit to get things done with agility
• Strong innovation experience with understanding of networks and business cases.

Experience:

• Prior Brand Development innovation experience on crafting mixes - Concept Proposition & Packaging design
• LatAM market understanding / experience preferred (especially Brazil)
• Personal care/Beauty specific experience preferred

Note

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in December 2023 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

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How is Unilever tackling this?

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