Job Description
What are we looking for?
- 3-5 years’ experience in relevant marketing role where technical creative execution and social media application was a key part of the role.
- College degree- Bachelor preferred
- Experience in social brand building capability within an organization
- Experience evaluating creative and copy to ensure it is on-brief and meets brand objective while providing constructive creative feedback
- Ability to set and achieve goals and manage multiple projects and priorities
- Ability to create strong relationships across internal departments & external agency partners
What would be your key responsibilities?
- Be the key liaison of the digital content team with our main stakeholders across the business including Brand & Content, Corporate Affairs, Consumer Care and Brand Marketing as well as our customers to ensure we are integrated in our approach to social across touchpoints.
- Be an active and vocal participant on all brand IAT (integrated agency team) meetings, representing social and consulting on all agency-led social execution.
- Oversee strategy and execution community management and audience engagement with executional support from Social & Community Specialist
- Leverage social metrics and insights to continuously test & learn content types and tactics that drive the most reach & engagement
- Own evolution of social strategy/playbook and deployment, outlining clear brand tone/voice, audience recruitment & engagement strategy, content pillars and channel strategy.
- Work in partnership with production team to establish a clear social visual identity.
- Work in partnership with Brand & Content team and dCom team to leverage in-house content across other digital touchpoints (dCom, Websites) and ensure brand shows up consistently across these touchpoints.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Job ID: 126991