Job Summary:

The overall purpose of the Retail Marketing Coordinator supports and enables the Retail Marketing Team’s efforts through a variety of activities including ideating and assisting with retail campaigns, and bringing them to life from start to finish with focused brand awareness and consumer engagement. The campaigns can be anything from prequalification campaigns to branch training, activations and event coordination.  In addition, this position performs administrative tasks and provides the Manager, Retail Marketing with assistance on a wide variety of projects and reporting as needed.

Responsibilities

• Provide support for the Manager of Retail Marketing, performing tasks and completing projects as needed; including the logistics, planning and execution of CU events (Ex. Car Sales)
• Work with Business Intelligence to collect and review data and campaign metrics to measure the efficacy and success of marketing campaigns and initiatives.
• Effectively communicate with Marketing Production team on project deliverables.

• Support social strategies for Retail Marketing products, services, and benefits.

• Assist with copywriting and proofreading Retail Marketing advertising including but not limited to letters, emails, website, etc.

• Assist in reviewing and maintaining Retail Marketing content on the Partners website, branch screens and printed advertising to ensure accuracy.

• Work closely with Member Education and Development Advocates and Marketing Production team to outline Member feedback as it relates to Retail Marketing.

• Work with Manager, Retail Marketing on research and member profiles.

• Maintain retail marketing calendar.

• Compile and run reports as needed. Prepare updates on projects for leadership team.

• Schedule meetings and attend regular branch visits to ensure marketing material is always relevant, timely, and accurate on both West and East Coasts.

• Working with internal teams and 3rd party vendors to ensure retail marketing projects and collateral are communicated and completed accurately and on-time.

• Manage CRM to load and maintain Member lists and marketing objectives and offer on-the-spot training to branches/frontline cast on Member onboarding and quadrants.

Experience

• Bachelor\'s Degree Preferred

• 1-3 years of relevant work experience

Other Required Training, Technical Skills or Knowledge

Episys

Proficient in MS Office: Word, Excel, and PPT

Foundational Understanding of Financial Institution Products and Services

Credit Union Product Marketing Experience

Preferred Skills

Synapsis

Adobe Professional Suite (Illustrator, InDesign, Photoshop)

Financial Institution Member Facing Experience

Abilities and Behaviors

• Exceptional attention to detail.
• Deadline-driven
• Team-oriented
• Motivated self-starter who thrives in a fast-paced, dynamic environment
• Highly energetic, creative and flexible. Effective at reaching the desired end goal
• Demonstrates computer proficiency with Windows based systems
• Knowledge and understanding of Credit Union products and services
• Demonstrates follow-through skills
• Demonstrates strong organization, multi-tasking and time management skills with attention to detail
• Demonstrated proficiency in verbal and written communications
• Good interpersonal skills and communication abilities