Contributes to the development and growth of company's business activities and revenue from new and existing market segments and channels. Contributes to business development strategies and provides input into annual business development plans for relevant area, to reach required business objectives and revenue. Assists account managers with understanding business requirements and market needs. Assists in recognizing new market segments and opportunities for business development, and makes a calculation of returns and investment. Monitors relevant market development activities to ensure that they are in line with company business aims. Assists in measuring performance against agreed objectives and undertakes remedial action where appropriate. May work with other business developers to optimize market segment opportunities. May assist in managing and maintaining client relations, while realizing renewals and new business with existing clients and acquiring new clients.