Beam Suntory is the world’s third largest premium spirits company with annual revenues of $5.2 billion and a clear commitment to premiumization and ambitions to achieve $10 billion in sales by 2030.  With a strong vision and strategy, a great portfolio of brands, and top talent across the organization, the business has gone from strength to strength since the acquisition by Suntory Holdings in 2014.  

Beam Suntory is in the midst of an exciting business and culture transformation across a number of fundamental dimensions:

• Evolution to become brand led, balanced with commercial and market excellence
• Commitment to increase sales from premium products
• Integration of global business, process and ways of working across geographies
• Focus on building a Gemba-centric, inclusive culture 

Brand Public Relations is a critical component to driving consumer demand, enhancing brand awareness and enabling our growth as a company through premiumization.  Joining a team of Brand Public Relations professionals within the Global Corporate Communications team, the Manager of Brand Public Relations will be responsible for working with brand teams to develop, manage and execute innovative brand PR programs for Beam Suntory’s tequila brands that support premium positioning and resonate with target consumers in key global geographies.  Reporting to the Sr. Director of Global Brand PR, the Manager of Brand Public Relations will also have a dotted line to the Managing Director of the Tequila Brand House and work closely with marketing teams in the US and other regions and markets around the world. 

Role Responsibilities

• Develop public relations strategies and drive programs in support of annual brand plans and strategic brand growth drivers and objectives.
• Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
• Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
• Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
• Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
• Prepare public relations budgets for assigned brands in conjunction with yearly planning process and program development. Manage approved budgets.
• Write media releases, correspondence, speeches and presentations on assigned brands and Company issues. Contribute to Company intranet, extranet and social channels with content in collaboration with Corporate Communications team.
• Work with brand PR team members to help define, evaluate and showcase success of brand public relations programs. 

Qualifications & Experience

• Excellent verbal and written communication skills.
• Strong media relations experience.
• Collaborative style, willing work in cross-functional teams.
• Proven ability to manage multiple projects at once.
• Ability to juggle multiple tasks and thrive in a rapid-paced, constantly changing environment.
• Minimum 8-10 years public relations experience; consumer packaged goods (CPG) experience especially in luxury goods in either an agency or corporate setting preferred.
• Bachelor’s Degree in business, public relations, journalism or related discipline.
• Ability to travel a minimum of 20% of the time, including global travel.
• New York City-based role with flexibility to work remotely up to 40% of the time.