Job Summary:

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – ESPN+, Disney+ - the Disney SVOD service and its ownership stake in Hulu -- alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world

Job Summary:

The Disney+ Lead Creative Strategy is responsible for leading planning and tracking of marketing creative campaigns and related projects from inception to completion. The position reports to the Sr. Manager, Creative Strategy and will be a critical member of the team leading Disney+ on-service ad inventory creative campaign planning. He/she will ensure each element of the marketing campaign is developed in alignment with the creative strategy and delivered to meet campaign goals.  

Responsibilities and Duties of the Role:    
•    Create and maintain long-lead planning documents, including creative campaign calendar, to guide creative marketing team  
•    Navigate a matrixed work environment of project management, campaign strategy, content, global marketing, product and operations across Disney+ and across TWDC    
•    Collaborate with cross-functional teams (media, global strategy, social/digital, franchise, ad sales, content programming) to plan on-service marketing creative campaigns
•    Establish and maintain management tools and guides to support alignment of cross-channel strategies and campaign creative 
•    Identify and solve roadblocks and cross-functional gaps to ensure effective execution
•    Act as day-to-day lead for assigned campaigns
•    Responsible for campaign overview, post-mortem reporting and curation of key marketing highlights for weekly reports to senior management    
•    Align with Media and Synergy on timing and flighting of AV in ATL awareness campaigns 
•    Provide direction on delivery and timing of creative campaign materials, partnering with Project Managers and AV Producer on the Creative Marketing team to ensure seamless delivery of creative materials  
•    Oversee finishing of AV creative, partnering with the Localization team to prepare and traffic to regional marketing teams    

Required Qualifications:
•    Experience with marketing creative concepting, asset production and delivery
•    Demonstrated ability to prioritize, meet deadlines, make decisions and change course of action quickly
•    Exceptional organizational skills and ability to manage accountability well across multiple work streams
•    Keen eye for detail, and ability to direct agencies and internal teams in a proactive, productive and positive manner
•    Excellent writing and communication skills
•    Demonstrate ability to work effectively in a fast-paced environment and within a matrixed reporting environment
•    Excellent interpersonal skills to ensure successful interactions, strong working relationships and the ability to interface with varied levels of management, peers and partners across varying teams
•    Highly collaborative creative sensibility, with ability to be open minded to feedback and always seeking out the best idea, not just their own idea
•    Understanding and open-mindedness to data and analytics helping guide creative choices
•    Ability to work collaboratively multiple creative and executive stakeholders and come from a place of “yes”
•    Bachelor’s degree.  Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field
•    5+ years’ experience marketing entertainment properties or relevant experience executing multi-channel marketing campaigns
•    Worked at either a studio, network, or agency environment with an extensive knowledge of the layers and processes behind creative marketing
 

Preferred Qualifications:
•    Understanding the business necessities of a startup/launch property – experience defining and creating new systems or processes
•    Experience with streaming platform marketing – how a DTCI product works, and how to make effective marketing materials to drive engagement and subscriber growth