SCOPE AND IMPACT OF THE ROLE
We’re seeking a highly-motivated marketing leader to join our Consumer Marketing team, reporting to our Head of Lifecycle Marketing. In this role, you’ll lead global subscription growth marketing initiatives across our owned & operated channels. You’ll work with partners across the company to design innovative marketing strategies, and you’ll lead a high-functioning team to execute across email, app, and on-site to grow our customer file, surface new monetization opportunities, and scale winning conversion strategies to accelerate our business.
 
The right person for this role will be a marketing athlete with deep expertise in CRM/lifecycle marketing. You’ll be flexible, comfortable working in a fast-paced environment, and skilled at balancing multiple priorities. You are a creative, innovative problem solver who always puts the customer first. You are a natural relationship-builder who can knock down walls and build bridges with cross-functional partners like Analytics, Finance, Editorial, Commercial Sales, and more. You’re always on top of the latest digital trends and bring new ideas to the table, and you have a personal interest in news and current events.
 
WE’LL TRUST YOU TO:

•   Drive the roadmap, strategy and execution of how we attract, engage and convert our prospect audience across owned & operated channels globally
•   Build and mentor a strong team of marketers and functional experts to work across email, app, and .com
•   Grow and maintain our prospective customer file and own list health KPIs
•   Pioneer our expansion into new owned marketing channels, including web and app push, SMS, and in-app
•   Partner with cross-functional teams including Product, Commercial Sales, Research, and more to pursue new monetization opportunities
•   Drive constant ‘test and learn’ methodology to improve our lifecycle program conversion rate, leveraging customer segmentation and personalization
•   Define goals and critical metrics to track performance of our growth marketing program
•   Engage with Analytics to develop regular reporting and play a key role in business reviews (QBRs/MBRs), plus lead annual planning and budgeting
•   Collaborate with Editorial to leverage content to drive engagement and conversion
•   Own key vendor relationships and serve as the business owner of our CRM tech and data stack
•   Adapt, learn quickly and be inventive
 
YOU’LL NEED TO HAVE:

•   7+ years of marketing experience, including deep expertise in CRM
•   1+ years of people management experience with both direct and indirect reports
•   Comprehensive marketing knowledge and experience across multiple channels and across all platforms (mobile/desktop web, app, connected devices, etc.)
•   Direct-to-consumer marketing experience and/or subscriptions experience a plus, especially in media
•   Ability to work at a “heads up” strategic level and “heads down” tactical level, owning both strategy and execution while driving operational excellence.
•   Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
•   Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
•   Stellar written and verbal communication skills with an eye for good email & ad copy.
•   Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
•   Naturally strong marketing instincts with the ability to empathize with our audience.
•   Ability to stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.