Work You’ll Do

Marketing Analysts typically take on one of two roles:

Marketing Strategy: In this role, analysts contribute to ideation and tactical execution of marketing orchestration laddering back to the business objectives and goals. Marketing orchestration can include execution of email marketing, social media marketing, content marketing, omni-channel analytics, journey orchestration and measurement, marketing automation, etc. Typical responsibilities include conducting relevant in-market research and designing marketing approaches for different marketing channels.

Marketing Technology: In this role, the focus is on marketing operations and technology. Typical responsibilities include current state assessment, gap analysis, setup, implementation, and execution of marketing technology and the use of performance data to evaluate effectiveness of marketing strategies. An understanding of marketing tools (e.g., Google Analytics, Google Marketing Platform, Facebook Ads Manager, Adobe Campaign Manager, Marketo) is key for success in this role.

The Team

Our Deloitte Consulting team plays a major role in directly embedding marketing & technology insights into our clients’ organizational goals. At Deloitte, our consultants create sharply focused solutions within an organization’s operating model, accounting for its people, intellectual capital, technology, and processes. Engagement teams at Deloitte drive value for our clients but also understand the importance of developing resources and contributing to the communities in which we work. We make it our business to take issue to impact, both within and beyond a client setting.

Required Qualifications

• Bachelor’s Degree completed by May/June 2023 with focus in Marketing

• Strong academic track record (minimum GPA of 3.5)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
• Ability to travel up to 50%