Responsibilities  

Marketing Planning and Program/Campaign Execution

Orchestration of cross-organizational effort in driving Business Applications business by collaboration with Sales, Partner, Services, Marketing (CMO),  segments

• Focus in particular on the collaboration with Partner team in order to leverage partner solutions and position them well towards customers’ needs.
• Responsible for leading & executing product marketing plans supporting Dynamics 365 and Power Platform Business initiatives.
• Plan and execute key Marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
• Create product marketing plans and campaign investment decisions, including targeting; partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.
• Act as the voice of the field by ensuring timely updates/feedback to Corp on product marketing and campaign execution. 

Product Evangelism

• Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influentials and pre-sales customer scenarios 
• Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner)
• Plan and execute Field and Partner readiness with guidance from Corp.
• Drive seller usage of Dynamics 365 tools to bring high value scenarios to life.
• Develop local customer evidence together with sales, marketing and partners 

Manage the Business Priorities and drive an all-green Biz Apps Scorecard

• Own and drive segment KPIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
• Determine key insights and asks to accelerate adoption of Dynamics 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
• Participate in preparation for Quarterly review meeting and other Area meetings as appropriate.
• Participate in quarterly connection meetings with Area/Corp to support the local BG Lead 

Qualifications

10+ years of experience in strategy, program management, GTM execution with an end to end view of customer journey orchestration

High tech experience preferred but not necessary. Experience in strategy development, program management, product management will be critical

Capability to identify patterns and systemic drivers/issues affecting business performance. 

Development of business cases to seek investments to drive business growth. 

Strong data orientation and developing evidence based on data analysis