Job Summary:

Reporting to the SVP Marketing, Creative and partnering with Programming, Digital Media and Research, this individual will drive the development of creative campaigns on multiple platforms to attract and engage our audience, and to position ABC as the #1 network. We are looking for a trailblazing creative leader that understands, acknowledges and embraces both the traditional television ecosystem and the landscape of digital disruption.

The ECD must thrive on “change,” and inspire and motivate a broad creative team (on-air promotions, creative directors, producers, associate producers and editors) with a management approach that embraces innovation, teamwork, collaboration and mentorship.

Responsibilities:

• Oversee all multi-platform creative (including but not limited to, on-air promotion, graphics, social media content, etc.), to drive tune-in, audience engagement and brand awareness.
• Manage and evolve the creative style guide to maintain the integrity of ABC and ensure the highest quality standards, policies and procedures.
• Working in conjunction with social/digital media, supervise the development and execution of brand appropriate social media campaigns to drive consumption of ABC content on all platforms.
• Evolve the ABC brand by taking creative risks, nurturing disruptive ideas and producing break-out creative for marketing campaigns.
• Empower, motivate and manage a high-performing creative team. Be a creative visionary with the ability to inspire new thinking and energize teams to think beyond a :30 spot.
• Establish a roadmap for on-going innovation and creative experimentation in the marketing team.
• Liaise with talent and show producers on creative campaigns to ensure their support.

Basic Qualifications:

• A proven leader who collaborates, motivates, inspires and drives innovative creative thinking.
• A strategic thinker with the capacity to understand changing market dynamics and translate insights into breakthrough creative.
• A multi-tasker who can juggle a large volume of projects at once.
• A seasoned creative with strong written, verbal and presentation skills that is experienced in conceptualizing creative content, design and graphics.
• A proactive executive with the ability to build strong relationships with business leaders and colleagues across the company and lead change within a large organization.
• A minimum of 10 years overall work experience in network or streaming service overseeing the on-air and off-air creative (short form).
• A minimum of 5 years in a leadership position (overseeing direct reports of 5 or more) within the entertainment space.
• A minimum of 5 years managing a team that produces and delivers a high-volume of creative assets, on time and on budget.

Required Education

• Bachelor’s degree or 15+ years relevant work experience.

About ABC Entertainment:

The General Entertainment Content group creates original entertainment and news content for the Company’s streaming platforms and its cable and broadcast networks.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business segment we call ABC Entertainment.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.