Knowledge, Skills/Qualifications & Experience

This role at the Canal & River Trust would be a perfect opportunity for someone with a real passion email marketing, someone who is goal and insights driven and has strong stakeholder management skills. To succeed you will need to be able to demonstrate email editing, design, build and deployment experience.

 Additional to the above, this role will also support the Marketo team with campaign reviews, programme set ups, platform insights and some data management.

 Key responsibilities:

• Design and deliver email campaigns and email templates.
• Build out emails that can deliver dynamic content and personalisation.
• Report on email campaigns.
• Support and deliver email testing plans.
• Be the brand guardian of our modular email templates.
• Input and provide content insights for emails.
• Send out fast-turnaround email communications (reputational and appeals).
• Assist in the setup of Marketo email campaign programmes.
• Deliver email marketing support to wider teams.

Skills needed:

• Email design, building, planning, HTML, CSS, and deployment.
• Image editing.
• Brief and feedback management.
• Content planning and project management.
• UTM tracking.
• Copy writing.
• Email market and competitor knowledge.
• Design & technical email skills.

Desirable: 

• Strong understanding of GDPR and data protection.
• Database marketing skills (CRM, segmentation, targeting).
• Email automation experience (Marketo preferred).
• Understanding of Marketo, (or equivariant).
• Practical email marketing experience.