Job Purpose

The Canal & River Trust is the charity that makes life better by water. We protect and manage an impressive network of canals and rivers across England and Wales, spanning 2,000 miles, and touching the lives of millions every day. People who spend time next to our waterways are happier and healthier. Nature is recovering. History is being kept alive. No other charity brings so much free, open and accessible blue and green space to the doorsteps of so many people. 

We have a fantastic opportunity for someone experienced in email marketing to join the dynamic Digital Marketing & Engagement team at the Canal & River Trust on a home-based 13 month maternity cover contract.

The Canal & River Trust are looking for an Email Marketing Executive with both creative design and proficient email building experience to join our team working on email marketing in the Marketo platform.

As Email Marketing Executive you will have good knowledge of email design studio, HTML, CSS, modular templates, email reporting, designing within brand guidelines and the ability to train other employees on email best practice.  Your role will be responsible for managing email briefs from various stakeholders - creating email campaigns and newsletters for our supporters that include build, test, deploy and reporting.

You will also be able to use reports to evaluate the performance of the email content, identifying opportunities for new content to be created by our content team to suit our audiences within the email programme.

Location

This role will be offered on a remote working basis, with a requirement to attend our main hub spaces as and when required for team working and collaborative meetings.   

Applicants will need to be located to easily access our office locations in Birmingham and Milton Keynes to attend regular face-to-face team meetings. The regularity & flexibility of travel will be discussed further at interview stage. 

Our other bases include: Hatton, Leeds, Liverpool, Burnley, Newark, Gloucester, London. We would be willing to discuss these as an assigned hub at interview stage, but travel would still be needed for Birmingham and Milton Keynes.

See our canal network here: (https://canalrivertrust.org.uk/enjoy-the-waterways/canal-and-river-network). 

Knowledge, Skills/Qualifications & Experience

This role at the Canal & River Trust would be a perfect opportunity for someone with a real passion email marketing, someone who is goal and insights driven and has strong stakeholder management skills. To succeed you will need to be able to demonstrate email editing, design, build and deployment experience.

Additional to the above, this role will also support the Marketo team with campaign reviews, programme set ups, platform insights and some data management.

Key responsibilities:

• Design and deliver email campaigns and email templates.
• Build out emails that can deliver dynamic content and personalisation.
• Report on email campaigns.
• Support and deliver email testing plans.
• Be the brand guardian of our modular email templates.
• Input and provide content insights for emails.
• Send out fast-turnaround email communications (reputational and appeals).
• Assist in the setup of Marketo email campaign programmes.
• Deliver email marketing support to wider teams.

Skills needed:

• Email design, building, planning, HTML, CSS, and deployment.
• Image editing.
• Brief and feedback management.
• Content planning and project management.
• UTM tracking.
• Copy writing.
• Email market and competitor knowledge.
• Design & technical email skills.

Desirable: 

• Strong understanding of GDPR and data protection.
• Database marketing skills (CRM, segmentation, targeting).
• Email automation experience (Marketo preferred).
• Understanding of Marketo, (or equivariant).
• Practical email marketing experience.