Main duties of our Email Marketing Assistant

• Build and send Email marketing campaigns for Pavers & Jones Bootmaker brands
• Work with Email Marketing Executives to develop and implement customer journeys to drive incremental revenue
• Design engaging emails to increase sales/open rates
• Liaise with the inhouse design team to create engaging and personalised creative assets to increase conversion rates and revenue.
• Test and learn from email or catalogue campaign initiatives
• Design dynamic personalised content using Fresh Relevance personalisation software to serve to the right customer profiles to maximise ROI
• Track KPIs for marketing campaigns over time
• Analyse campaign results and report to senior stakeholders.
• Liaise with product buyers and merchandisers to promote seasonal styles and products to the right customers at the right time.
• Liaise with the wider marketing and retail teams (including Social and Content teams) to help support their activity via email marketing
• Identify new and innovative ways to market to new customer groups, identifying new customer acquisition opportunities.
• Increase customers second order rates through email and catalogue selection work

Requirements to be our Email Marketing Assistant

• Ideally 12 months experience in a Marketing department, preferably email marketing.
• An understanding of the key concepts of digital marketing and the main channels and techniques - SEO, PPC, social media, Affiliate Marketing, Email Marketing.
• An ability to analyse tests and sales results - ideally an understanding of Google Analytics.
• Very good communication skills.
• Excellent time management and highly organised.
• High attention to detail.
• Ability to multi-task and prioritise.
• Commercial awareness.
• Advanced MS Office skills, especially Excel.
• Degree in Marketing or CIM qualification ideal but not essential.

Bonus & Benefits you will receive as our Email Marketing Assistant:

Up to £ 20,000 per annum depending on experience and qualifications.

• Hybrid working 1 day per week
• Flexible start and end times for the working day
• Generous Staff Discount
• Discretionary Bonus
• Free onsite parking
• Holiday Entitlement (Increases with service)
• Company Contribution Pension
• Access to RetailTRUST (Wellbeing Support)
• Access to RetailCURE (Financial Support)