Job Purpose

*** 12 Month Fixed Term Contract ***

Looking for a new Marketing opportunity that offers professional development, flexible working, creative autonomy, and prioritises wellbeing? 

The Trust

We are the charity helping millions of people feel happier and healthier by spending more time on and along our canals and rivers. Our rich and tranquil spaces provide places to pause, relax, get fit and escape. It takes an extraordinary team to bring our waterways to life and that’s where you come in.

Working for the Trust we believe passionately that our waterways can play an important role in mitigating the impact of climate change, helping to reduce the levels of greenhouse gas emissions which drive global warming. Our network of canals and river navigations in the hearts of towns and cities are perfectly placed to provide ‘net zero’ solutions & reduce the impact of climate change, as well as providing fantastic green & blue doorstep destination spaces for everyone to enjoy.

See how we make difference: (https://canalrivertrust.org.uk/about-us/how-we-make-a-difference) 

Our Marketing & Engagement Team

A fantastic opportunity has become available for a technically-minded Email Automation Executive/Officer to build and advance our Marketo instance; delivering best practice and key improvements in our email automation.

As an Email Automation Executive, you will have excellent, practical working knowledge of email automation techniques such as: building smart campaigns, segmentation, reporting and data management.

To be successful in this role you will have a passion for finding the best technical solutions to help us engage with our ever-growing audiences; using your experience of creating user journeys, through sophisticated email automation, to deliver content and offers to the right audiences, in the right place, at the right time.  

Being responsible for the way we execute our Marketo instance as well as advising on and creating segmentation, testing plans and the associated reporting. 

Developing our use of Marketo; using innovative thinking and attention to detail to help us meet our goals. 

Support the wider marketing and fundraising teams with campaign reviews, programme set ups, platform insights and some data management.

Our-values (https://canalrivertrust.org.uk/refresh/media/thumbnail/35240-our-values.pdf) and below. 

Location

Our Email Automation Exec will be offered on a remote working basis, with a requirement to attend our main hub spaces as and when required for team working a collaborative meetings.   

Relevant hubs include: Leeds, Liverpool, Burnley, Newark, Birmingham, Milton Keynes, Gloucester, London.

Applicants would ideally be accessible to Birmingham, Milton Keynes or Hatton for intermittent catch ups with the team. The regularity & flexibility of travel will be discussed further at interview stage. 

See our canal network here: (https://canalrivertrust.org.uk/enjoy-the-waterways/canal-and-river-network).

Our Values

Knowledge, Skills/Qualifications & Experience

As the successful candidate, you will be highly self-motivated and demonstrate the difference your work makes to the Trust’s vision and outcomes. You will be an excellent communicator and goal setter who is good at managing stakeholders. You won’t be afraid to take on new challenges, look for creative solutions to problems and will look for innovative ways to achieve targets and improve digital marketing performance.

Key responsibilities:

Build Marketo email campaign programmes to enable our email marketing executive to deliver targeted communications to our large database.

Manage system smart lists in Marketo.

Build smart campaigns for selection and processing of contacts.

Build reporting for analysing email campaigns.

Input and provide content insights for emails.

Advise on and build new segmentations.

Support, design and deliver email testing plans.

Send out fast-turnaround email communications (reputational and appeals).

Deliver email marketing support to wider teams.

Manage data imports into Marketo.

Content and lead scoring in Marketo.

Skills and experience

Advanced email automation experience (Marketo preferred). 

Knowledge of Marketo.

Track record of successfully building segmented audience journeys.

Practical experience of creating tokens (Marketo preferred) or custom scripts for personalisation.

Advanced reporting skills.

Track record of implementing audience segmentation.

Excellent project management skills.

Strong understanding and application of GDPR principals and data protection.

Good working knowledge of email HTML, CSS, and deployment.

Qualifications & Education:

Clear practical email automation experience.

A demonstrable understanding of the email market and competitor knowledge.

Marketo certified associate qualification is desirable, but not essential.

Data analysis experience.

CRM experience (reporting and automation).

Degree in relevant discipline, advantageous. 

We are looking for a candidate that can succeed working in a fast-paced environment. This role will require someone who is agile and flexible in their approach to work, is solutions-led and a strong team collaborator. 

To Apply:  click on the "Apply for this job" button and follow the process - complete the application form & upload current CV.

If you have any questions about the role please contact CRT.recruitment@canalrivertrust.org.uk

We are currently conducting our interview processes virtually as we continue to respect and follow necessary social distancing guidance to protect our team and our candidates. You may be invited to a face to face further stage interview which will always be conducted following strict social distancing guidelines. 

What We Offer

In addition to your annual salary of c. £30,000, we also offer a generous holiday entitlement, and a competitive contributory DC Pension scheme. Further details can be found here: https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits 

At the Trust we care passionately for our waterways, and as importantly, for those who look after and use them. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do as a Trust. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.

All candidates will be treated on the basis of their merits, skills and abilities and solely by being assessed against the requirements for the job. 

When you join the Canal & River Trust you become a member of an engaged team working to preserve our heritage for future generations.  Come and share your passion and knowledge with a team that makes a difference to millions of people every day. 

Find out more about us on our website:  https://canalrivertrust.org.uk/about-us