Position Overview:
The Senior ECommerce Marketing Analyst will be responsible for executing focused sales and marketing plans to meet strategic objectives within the online channel while aligning to both company and key national account goals.

Focused on championing the execution of the ECommerce strategy for Retail channel with a full understanding of all the necessary supporting functions and roles of Ecommerce, such as pricing, logistics, implementation, analytics, promotional campaigns, product development, merchandising, sales, web technologies, content, images and branding.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. 

In this function you will:

• Responsible for new item set ups/new product launches and day-to-day maintenance of our product content, images, MSRP, and categorization on our Retailer websites and content management systems
• Improve item level data quality by implementing data audits to all categories by performing a routine clean up:  remove discontinued SKUs and update data/content/images/keywords on existing SKUs
• Responsible for initiating photography projects and maintaining internal image databases – new product launches, existing product maintenance, existing product clean-up projects and new SKUs
• Assist with executing digital marketing campaigns/projects
• Create and upload in-use/application images and enhanced content to our Retailer ECommerce websites
• Maintain and update brand stores
• Maintain competitor analysis - perform in-depth product and market research
• Develop and execute promotions to support seasonal priorities; review performance and ROI, and determine implications/recommendations for future campaigns; responsible for Retail social content/promotion calendar
• Run, analyze, and distribute monthly ECommerce reports
• Additional responsibilities as assigned

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Qualifications

Required (Basic) Qualifications:

• Bachelor’s degree from an accredited institution 
• Minimum 2 years’ experience in Ecommerce Marketing
• Experience with Microsoft Office Suite and advanced skills in Excel
• Must be able to work in the United States without corporate sponsorship now and within the future 

Preferred Qualifications:

• Photoshop/In-Design experience
• Experience with content management systems such as Salsify or Syndigo
• Experience working with retailers such as Lowe’s, Home Depot, and Amazon
• Strong analytical skills and business acumen
• Must be detail oriented