Responsibilities

• Manage B to B digital campaigns
• Utilize data driven marketing at an account level to accelerate sell through
• Stay up-to-date on the latest B2B digital marketing innovation
• Optimize website and landing page experience to improve conversion rates. Work closely with web operations, designers and back-end developers to execute website optimization projects
• Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives

Candidate Profile

• Deep understanding of online marketing principles, including but not limited to conversion optimization, cross- and upsell, audience segmentation, A/B testing, merchandising, etc.
• 4-5 years of experience in online/e-commerce marketing and clients management
• Passion for customer-centric, digital solutions and communication