Job Summary:

Location: NYC (but remote until TBD)

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has an interest for the digital media landscape and is excited in bettering understanding the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

This is an entry level role on the display media team

Responsibilities:

• Learn and assist in applying Disney Streaming Services’ display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency
• Own various essential tasks including budget management and reconciliation, media ad trafficking, tracking, and reporting
• Support team in development and evaluation of publisher RFPs, while effectively utilizing media research tools and resources to create strong media plan recommendations
• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
• Executes Quality Assurance (QA) of ad tracking functionality and creative units to identify and solve any issues
• Track partner performance daily to ensure campaign effectiveness, holding partners accountable for achieving KPIs
• Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating to the rest of the team
• Monitor trends, tools, opportunities and applications in both the digital media ecosystem and in the streaming industry, and apply knowledge accordingly
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

• BA/BS Required (already graduated)
• Digital Media Marketing internship experience preferred
• Ideal candidate will have some experience with direct response campaigns
• Hands on experience with Google Marketing Platform suite (i.e. DV360, CM, etc.) preferred
• Skilled in all Microsoft Office Products, specifically Excel
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.