Director, Programmatic Demand Business Development

Spectrum Reach currently seeks a dynamic Director, Programmatic Demand Business Development to drive revenue for our Enterprise Advanced Advertising division.

WHAT YOU WILL DO…

The Director will manage all sales related activity for Spectrum Reach’s (SR) programmatic demand business development. In addition the role will work closely with Advanced Advertising Business Development Team leadership to build a business foundation and partnerships to accommodate new demand (e.g. PMPs, PGs), and partner with existing SR sales channels, agencies, and advertisers as they convert to automated buying. This role will be both external and internal facing.

Externally, this role will work closely with supply and demand ad tech partners (SSP, DSP) and their respective demand facilitation teams to capitalize on revenue opportunities through programmatic marketplaces or through direct deals to drive topline revenue. This effort will require client / agency outreach, deal flow, partnership and client development, negotiation, and ongoing client relationship management.

Internally this role will interface with our Local and National Advanced Advertising Sales teams to serve as their sales POC/ partner and support them in consultancy manner to source, develop, pitch, facilitate/ execute, and grow deals requiring programmatic execution and further accelerate growth for those lines of business.

Reports directly to Senior Director, Business Development and will work cross functionally with our Product, Yield, Sales, Ops, Marketing and Finance teams on programmatic demand pricing strategy, packaging, deal types/ components, reporting needs, troubleshooting, marcom to client demand/buyers and tech demand teams, and more.

In addition, the Director will work closely with BD team to inform the building blocks of SR programmatic business by applying business controls like whitelist, blocklist, category blocks, deal prioritization, deal structures, processes, and more to help operate and grow long term.

WHO WE ARE…

Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com

WE ARE LOOKING FOR…

This role is best suited for individuals who are self-motivated, passionate and driven to succeed. Your deep knowledge of how advertising works and how targeted advertising can grow our client’s sales and bottom line will be a key asset as you build your career with Spectrum Reach.

Qualifications/ Experience

• 8+ years in total experience with proven track record of multi-million dollar sales goals
• 3+ years of sales leadership experience in a revenue impacting capacity w/in programmatic CTV
• Hands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)
• Track record of success navigating and cultivating agency holding companies + national clients
• Previous experience in ground level building, managing, and growing revenue and pipeline of deals with programmatic agencies, trading desks, and marketplaces
• Knowledge of the programmatic ecosystem, and how CTV is bought and sold
• Experience with both PMP and PG deal types
• Skilled in sales strategy, sales planning, and revenue forecasting
• Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
• High caliber level of communication style, strategic aptitude, and executive presence
• Business ownership mentality - own your work, own your activity, problem solver, creative
• Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
• Able to assist clients (and sellers) w/ PMP + Programmatic Guaranteed set-up/ troubleshooting
• Customer obsessed to insure excellent client experience and service pre, during, and post
• Collaborative skills to “work the matrix” to drive outcomes and revenue
• Evangelization and transformational skills to get people excited while navigating change
• Passion to educate teams on programmatic ecosystem and opportunity at varying skill levels
• Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build

Education

• Bachelor’s Degree in Business or equivalent combination of education and work experience

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.