Are you interested in building and fueling brand love by extending the LEGO Group strategy and ecosystem to reach fans across multiple touchpoints with help from external partners?

Play your part in our team succeeding:

We are looking for someone to lead our Outbound Licensing team playing a key role in continuously developing the Outbound Licensing (OBL) strategy to reflect updated audience and marketplace needs and opportunities.

This position is responsible for leading brand building efforts with external partners, driving strategic and operational transformation, and generating value via the ongoing development and implementation of the LEGO® OBL business within product categories and experiences.

OBL acts as a play extender and cultural catalyst by supporting the initiation of an outstanding portfolio of products and experiences, providing children and adults with more ways to experience the LEGO brand.

The business and the execution of the consumer promise are carried out through partnership; covering licensing partners, Direct-to-Retail collaborations and wider branded partnerships!

Core Responsibilities:

Strategy

· Continuously develop the OBL strategy, in partnership with Product and Marketing Development (PMD) colleagues to support the long-term ambitions of the company.

Portfolio

· Enrich the LEGO Brand experience by bringing the right quality products and experiences to market – co-developed with selected partners.

· Support the continued innovation of our categories by building positive relationships with world-class third-parties

Business and Brand Partnerships

· Identify and select key licensing Partners who both align with our brand and purpose and support our objectives as a business.

· Deliver outstanding and measurable value towards shared goals.

· Ensure adherence to our policies and support our effort within Social and Environmental Responsibility as a Brand

Go to market

· Extend and expand the presence of LEGO OBL in mature markets – primarily North America and Western Europe.

· Develop new markets – in alignment with local/ regional needs.

Third party licensors

· Build relationship and shared business opportunities with LEGO Inbound Licensing Partners.

Leadership:

· People management and people development.

Capability building within the team; champion and advocate a strong innovation and value driven culture.

Do you have what it takes?

· Experience in strategic marketing and licensing program development for both the brand and product opportunities.

· Proven track record within consumer products business development, with experience in partnership marketing and retail licensing. A consistent record of value generation, high profile contract negotiations, and product development.

· A background that includes Brand Development, Global Licensing, Commercial Agreements, Relationship Building, Team Building & Leadership, Presentation Skills and Strategy Development

· Strong collaboration and partnership skills, as well as an enjoyment of engaging with a diverse and impactful network

· A degree in Business or related area, combined with some years of people management experience.

· Proficiency in English - both verbal and written.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.