Your Responsibilities

• Building out the product marketing team
• Build out our product positioning and messaging
• Manage the product marketing strategy, and work closely with Product to shape launch strategies
• Shape all formal internal and external communications on product features and releases
• Drive Product Marketing insights into Product to help shape roadmaps
• Build out detailed product marketing roadmap and strategy against our ICPs
• Help to create sales and marketing collateral against products and customer segments
• Report on product marketing success
• Work with internal communications, brand and demand gen teams to drive marketing success and revenue metrics against the whole product suite
• Oversee go-to market strategy together with go to market leadership teams for product suite
• Oversee the creation and management of pricing models for each product
• Work with internal analytics teams to drive actionable insights for customer marketing
• Advocate for product improvements through clear expression of customer needs to Product Management.
• Work closely with the user experience research function to hone in on product offerings
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
• Drive content creation such as case studies, videos, website copy and blog posts, in conjunction with Product and Marketing.
• Be a spokesperson for our products to both external and internal audiences, including advertising and marketing channels.

Required profile for job ad : Director of Product Marketing - Fully Remote - Work from Anywhere!

What you need to be great at

• Engaging leadership skills with the ability to gain buy-in and respect from teams and peers
• Strong analytical, financial and commercial skills and acumen
• Ability to think strategically, while achieving immediate results
• Creative thinking skills and innovative, proactive problem solving
• Understanding of a multi-disciplinary product and its position in the market

Who we are looking for; track record and must haves

• Experience as a senior leader in a SaaS business
• 8+ years experience in Product Marketing or related functions in an agile software development company.
• Experience with external and internal corporate communications.
• Demonstrated success to drive the business by obtaining market insights, shaping product development, and fostering a customer-centric focus through the company.

Experience that would be nice to have (but we’ll trade off if everything else fits)

• Product Marketing leadership experience in a B2B SaaS product.
• Working for startups.
• People Operations software businesses experience.
• Shaping and growing a Product Marketing function in a startup or scale up.
• International marketing experience
• Pricing modelling experience