Director of Emerging Category Alcohol Innovation

Director of Emerging Category Alcohol Innovation

Director of Emerging Category Alcohol Innovation

Job Overview

Location
Atlanta, Georgia
Job Type
Full Time Job
Job ID
39906
Date Posted
4 months ago
Recruiter
Carla Tomasi
Job Views
85

Job Description

If you have global alcohol innovation experience and are interested in building the next billion-dollar brand we’d love to talk!

For 135 years The Coca-Cola Company has grown to being the most recognizable brand in the world. On our mission to become a total beverage company we have added new product categories such as coffee, tea, juice and more. We have recently expanded into the alcohol category and experienced success with our Topo Chico Hard Seltzer products. As a result, we’re expanding our investment in the space and today are looking for a global alcohol innovation leader to help drive our business forward.

The successful candidate will drive projects and processes globally through innovation, alignment, and execution.  You will collaborate closely with marketing performance in developing innovation related metrics and research protocols.

Location: Flexible

What You’ll Do for Us

  • Recommend and oversee innovation pipeline for global brands and define innovation initiatives across Operating Units (OU)/Global 
  • Work with Global Category Strategy and Creative resources to define brand vision and develop brand growth strategy, shaped by innovation pipeline 
  • Oversee regional brand innovation pipeline developed by OUs 
  • Collaborate with Marketing Performance on developing the right innovation-related metrics and research protocols  
  • Collaborate with Human Insights and R&D to identify innovation trends and opportunities 
  • Will work very closely with Global Category team 
  • Ability to manage innovation pipelines at the global level   
  • Oversee and lead efforts on innovation development, alignment, and execution in an Agile environment
  • Collaborate with other functions to understand market trends, consumer preferences, and consumer passion points  
  • Consumer insights/ future-back trends  
  • Innovation tracking and implementation Drive and communicate innovation and future focused approaches to brand/category development and building buy-in across key internal stakeholders processes    

Qualification & Requirements

  • Bachelor’s Degree required; MBA preferred
  • 5+ years of experience in global roles related to innovation, brand management, and brand strategy and growth 
  • Alcohol industry experience is required
  • Direct experience with new product development and innovation pipeline management across several brands and geographies  
  • Experience collaborating with cross-regional and cross-functional teams  
  • Experience in sales, marketing, or research and development and has a strong understanding of customer needs.

What We Can Do for You

  • Great opportunity for someone who is looking to make their mark in a Fortune 100 company in a new beverage category and team
  • Collaborate with world class colleagues across a variety of beverage categories (sparkling, water, juice, tea, dairy, coffee, etc.)
  • Build an alcohol brand from scratch with the history and resources of a Fortune 100 company

Skills:

Innovation; Customer Insights; Marketing Strategies; Brand Growth

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Job ID: 39906

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