Plays a critical role in leading the oversight, development and implementation of the following core functions in support of business units and other functions: (1) Marketing Activation support (2) Centralized “do it best†initiatives for agency governance, premia and other cross-functional shared focus areas (3) Experiential and events (4) Visual merchandising/sales support.
Bachelors degree in Marketing, business or related field.
Minimum of 5 years’ experience in CPG Marketing and/or marketing agency is required.
Executional experience in-store, advertising development, packaging, new technologies is preferred.
Project Management experience and Training experiences are preferred.
Ability to travel up to 30%
Ability to work 50% of the time in the office and 50% remote (Hybrid)
Lead a team of marketing area experts who provide functional expertise and support to key stakeholders related to marketing activation, merchandising, event operations, and agency governance.
Manage budgets and liaises the Marketing function with other support areas to ensure an effective and centralized approach to marketing execution.
Partner with Commercial/Indirect Sales function to maximize savings opportunities through volume rebates and quarterly business reviews with vendors
Lead the setting of a clear strategy and guiding principles for marketing operations capabilities in support of commercial goals and objectives
Manage experiential/events strategy development and events operations to ensure effective execution in support of business units
Overall oversight of visual merchandising development and support
Drive operational efficiencies across processes and influence the optimization of resources (budget and people)
About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.
Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​
Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.
Job ID: 64418
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