Job Description:

Looking for the creativity, freedom, and thrill of a start-up, while backed by the experience, support, and expertise of a fortune 100 company? Looking to chart the course for a new FinTech app with a small, nimble, and passionate group of like-minded entrepreneurs? Does analyzing data, and creating and sharing compelling stories from that data sound exciting? If any of this describes you, read on!

We are looking for an experienced marketing analytics team member who is an important contributor to business performance and uncover new opportunities that power the Marketing organization with insights to shape decisions and strategy.

This Director level role plays a pivotal role in driving the overall effectiveness of Fidelity’s start-up product suite and its marketing approach. This role will help the marketing team to set the right strategic priorities focused on doing the work that matters most to deliver impact.  You will ensure that goals are set with defined results so that we can measure success. This role will define how to measure KPIs and work with the team to establish reporting. You will drive data-driven decisions and derive insights that drive optimization.  A key part of the role is working with the marketing team collaboratively to establish a culture focused on marketing accountability and effectiveness. The end goal is to make sure what we do is better, smarter, and faster that delivers ROI on resources spent.

The Team

As a member of the Marketing Measurement and Analytics team, you will be part of an agile team focused on helping create insights to transform customer experiences and make better strategic business decisions to help grow reach within the target audience. This will drive both revenue growth and costs savings for the firm.

The Expertise We’re Looking For

8+ years of experience with marketing measurement and analytics. Experience in emerging media and digital channels is a must

Experience partnering with media buying and other ad agency teams

Familiarity with harmonizing data and insights across ad-servers and DSPs (e.g. Google CM360, Media Math, DV360), mar tech (e.g., DMPs, CDP, CRM) web analytics tools (e.g. GA360, Adobe Analytics) and tracking/identity solutions (e.g., Branch io, tagging, Liveramp)

Ability to define learning agendas and corresponding hypothesis testing tactics

Strong knowledge of strategic marketing, social listening and analytics, web site analysis, audience targeting tools and vendors, including both quantitative tracking and ad effectiveness research methodologies

Ability to understand and define user journey through a data driven approach and recommend funnel optimization tactics

Demonstrated analytical skills with ability to create, work and summarize large data sets

Consistent performance of turning data into clear insights that inform decisions

Strong verbal/written, communication and presentation skills

Effectively communicate and lead with influence

Bachelor’s degree boosted by additional focused experience or education in areas like analytics, consulting, data science, and statistics

The Skills You Bring

Collaborator with ability to build and establish strong partnerships at all levels

Entrepreneurial attitude and willingness to work through ambiguous challenges successfully

Critical thinking and intellectual curiosity with desire to continuously learn new skills

Communicate credibly and authentically which engages and influences key partners

Hard-working, passionate teammate who nurtures internal and company-wide relationships

Have fun at work and foster team connectiveness

The Value You Deliver

Passionate analytics practitioner that powers strategies with objective analytics

Deliver sophisticated analyses to senior executives that bring thoughtful evaluation of data

Help surface and offer important ideas and recommendations in driving stronger business outcomes

Create and further the culture within the team based on the company’s agile and leadership principles

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).”

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.