Job Description

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Position Summary:

The Abecma Brand Director supports the Abecma Brand Lead in ensuring successful strategy and vision execution throughout asset lifecycle. This role will be a critical interface and point of contact across functional teams to drive to recommendations and decisions on asset strategy and lifecycle management and elevate these decisions to appropriate governance forums.  

The Roles and Responsibilities of the Abecma Brand Director include, but are not limited to, the following:

• Support the Abecma Brand Lead across all responsibilities, driving timely completion of key activities to ensure successful strategy and vision execution throughout asset lifecycle
  • Support the collection and synthesis of cross-functional input (e.g., from GDD, Regulatory, Commercial) to develop recommendations for asset decisions at CT LT or other forums (e.g., go/no go decisions for indication/earlier lines expansion, market & site activation and delays)
  • Conduct analyses to support Abecma Brand Lead in key asset decisions (eg, setting/ communicating capacity targets to optimize utilization)
  • Support communications with key stakeholders across BMS Functions (e.g., Commercial, GDD, CTDO) and Markets to ensure alignment on key asset priorities
  • Identify risks and functional interdependencies in key brand activities across the enterprise
• Work under guidance of the Abecma Brand Lead to drive the strategic brand plan:

• Work with cross franchise teams to identify business opportunities and initiatives by examining market, key capabilities, supply constraints and competitive landscape to understand where to play
• Interface with functions (e.g., GDD, Commercial, CTDO) to synthesize inputs into a cohesive cross-functional franchise level brand plan
• Manage brand strategy through product lifecycle (e.g., LOE strategy, priority initiatives to drive differentiation, date generation requests, identify and manage strategic risks)
• Ensure learnings from launches are integrated into revised brand strategy

• Provide input and support to the Abecma Brand Lead in forecasting ownership and long-term financial planning
• Serve as the lead for positioning/corporate message development and IR messaging, pressure-testing messaging with Abecma Brand Lead
• Provide ad-hoc support in Development Project Team(s) (DPTs) as cross-functional input is needed
• Partner closely with Cell Therapy WW Commercial Abecma Lead, as well as medical and access representatives to execute on advisory boards, KOL interactions, and congress execution
• Partner with CT Franchise and Cell Therapy WW Commercial Abecma Lead in go-to-market planning including preparation for governance endorsements and world wide brand team communications

Skills/Knowledge Required:

• Minimum 10 years of experience in biopharma
• Bachelor’s degree required in a life-sciences related discipline (or other scientific education)
• Advanced degree preferred, including business and scientific (MBA,MD/PhD/PharmD)
• Relevant experience in Hematology / Cell Therapy is preferable
• Experience launching growth brands in highly competitive areas with proven track record of driving performance and executional excellence
• Strong knowledge of biopharmaceutical industry; possesses a global understanding of end-to-end drug development and commercialization processes
• Abreast of scientific issues as they impact business development and strategic planning
• Results driven, with excellent organizational, analytical, and planning skills
• Ability to conduct thorough analyses to support key asset cross-functional decisions
• Demonstrate excellent written and verbal communication skills
• Ability to work with cross-functional, matrixed teams, maintaining strong relationships and influencing outcomes
• Ability to navigate through a complex and dynamic healthcare environment
• Effectively utilizes information technology systems and program management tools including systems (e.g., MS project, Excel)

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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