Do you want to be part of a team that is building a future to smile about?  What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?  If this is how you see your career, Colgate-Palmolive  is the place to be!

We are currently recruiting qualified candidates for the exciting position of DTC Lead focused on Colgate’s Filorga skin care brand.  This position will leverage and support market projections and growth goals, analyzing global data, while identifying and accelerating growth drivers. The DTC lead will also serve as a strong influencer and change catalyst for Colgate to leverage all DTC & Performance Marketing opportunities that are aligned with the business model and overall strategic direction. In this role, you will leverage learnings on the ground and use available data, industry insights to derive new learnings and distill these to create winning strategies. 

Specific position responsibilities will include but are not limited to the following areas:

• Monitor and enhance online sales activity
  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, checkout funnel and promotional campaigns
  • Own and manage SEO measurements and monitoring methodologies
  • Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose

• Manage Competitive, market and best practices intelligence
  • Analyze digital role in the consumer path to purchase & consumer online searches
  • Stay up to date with market, consumers & competitors
  • Collect and connect working knowledge on the e-retailers

• Achieve excellence through optimization and innovation
  • Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
  • Create synergies between inside and outside partners in marketing or digital activities
  • Drive Performance marketing and CRM initiatives 
  • Leverage local constraints and maturity in ecommerce activation
  • Drive Growth, Develop and implement creative solutions to drive and convert more visitors

Position Requirements:
 

• BS/BA degree or higher level degree;
• 6+ years business experience within eCommerce analytics, digital marketing, business development and/or digital commercial leadership;
• In depth understanding of web design and web analytics;
• Working knowledge of digital marketing and user experience that result in customer acquisition, retention and growth;
• Ability to specify technical changes to Digital IT teams;
• Ability to compile and analyze search data and metrics, to perform CTR and conversion;
• Confident, articulate communication abilities necessary for inspiring strong collaboration within an organization;
• Strong background in managing and directing online websites, ideally in a similar industry;
   

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.