Mars Pet Nutrition has established a new function, the New Business Development Team, to design and build the new business models required to build direct relationships with pet parents and connect them to the portfolio of products and services offered across the Petcare ecosystem.

The CRM Manager will be responsible for planning and developing our overall CRM strategy including building and optimizing customer journeys, planning and executing email and SMS marketing and establishing a robust test and learn agenda to ensure that our plans meet or exceed all business goals.

What are we looking for?

• Undergraduate degree in a business related discipline

• Min. 3-5 years CRM experience including email and SMS marketing

• Experience within either a rapid growth start up or global consumer goods/retailer with a successful DTC practice

• Proven success as an email marketing or CRM manager in performance-based, sales-driven environment

• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

• Proficient using marketing automation technology

• Experience using Salesforce Marketing Cloud/SFMC

• Knowledge of latest digital marketing trends

• Familiarity with analytical and database tools

• Excellent written communication and copywriting skills

• Strong project management skills

• An ability to work under tight deadlines

• Team player

• Good time-management skills

• Experience with referrals and loyalty a plus

• Extra Bonus: Ultimate dog/pet lover and passionate about improving the lives of pets

What will be your key responsibilities?

• Develop and align CRM campaigns to drive commerce in alignment with brand strategies

• Support 1P data strategy, including data collection and enrichment

• Identify target audience and grow our contactable database for CRM campaigns

• Design and implement mobile-first email and SMS marketing campaigns

• Work with internal or external specialists (creative designers, copywriters) to create & deploy CRM campaigns

• Proofread emails for clarity, grammar, and spelling

• Define and execute testing plans

• Develop a lead generation strategy

• Develop an audience segmentation strategy and a personalization roadmap

• Develop documentation for processes, A/B tests, and promotions that succeed through email

• Determine and report on email and SMS marketing KPIs

• Analyze campaign performance and suggest improvements

• Work in close partnership with our Value Proposition Managers, creative services partners, and key technology and agency partners to build strong, 1:1 relationships with pet parents in the DTC space while providing value back to important stakeholders in sales and marketing.

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.