About the job

Summary

Join the Defence Infrastructure Organisation (DIO) and have a future that matters: Be proud; Be challenged; Be unique.

Job description

The Challenge

The Corporate Communications team is at the heart of DIO, sharing news and information about the crucial role that DIO plays within the Ministry of Defence.

Made up of four key disciplines; Strategy and Planning, Internal Communications, External Communications and Campaigns and Marketing, we inform, engage and influence a diverse range of audiences.

We are looking for creative communications professionals to join our growing team, who will help us to continue to transform and modernise our approaches and channels.

The Campaigns and Marketing Officer will lead a portfolio of external and internal facing campaigns.

This is a new role and a key focus will be delivering DIO’s public estate safety campaign, which has recently been piloted. It is a dynamic public-facing behaviour change campaign, which spans owned, earned, paid and partner channels. The post holder will be instrumental in rolling-out the second phase of this campaign, working with partners and other stakeholders to drive activity that supports campaign objectives.

The Campaigns Officer will also work on a range of campaigns targeting staff, customers and suppliers, as well as the general public. They will bring creative ideas and a strategic approach, which will support DIO in improving its reputation with key audience groups.

The successful candidate will be experienced in running campaigns from planning through to evaluation. They will produce impactful copy and creative content for diverse channels. They will need to work collaboratively with partners and stakeholders and deliver against tight timescales.

We are looking for someone who can think innovatively and experiment with new approaches. They will draw on insight to inform planning and be proficient in evaluating multi-channel campaigns. They will provide advice to leaders and teams on marketing, campaigning and branding.

Whilst DIO has successfully modernised its approach to communications in recent years, there is scope for the post-holder to continue to evolve the team’s campaigning capability, exploiting emerging technology, channels and best practise to support DIO’s communications goals.

We employ approximately 4,900 staff from a very diverse range of professions, and we work across the world; in Germany, Cyprus and the Falkland Islands, Norway, Poland, Kenya, Belize, Nepal and Oman.

You can view our YouTube video to see more about our work 

Responsibilities

Main Responsibilities

• Support the delivery of DIO’s overarching Training Estate Public Safety (TEPS) campaign, through planning and implementing a number of site-based campaigns

• Coordinate partners supporting the TEPS campaign, building positive relationships and working collaboratively to identify and implement communications opportunities

• Engage with key partners, including the creative agency, Defence Directorate of Communication and training estate colleagues, to ensure the effective execution of TEPS communications campaigns

• Track and monitor TEPS campaign performance, evaluating outcomes and adapting campaign plans accordingly

• Design focused communications campaigns to support internal and wider stakeholder communications activities

• Develop innovative concepts and produce content for DIO campaigns and key audiences

• Provide marketing advice to DIO leaders and teams, including on campaign planning, management and evaluation

• Provide advice on the application of the DIO brand

Post Location

The DIO corporate communications team is primarily based at Whittington Barracks in Lichfield (WS14 9TJ). We offer a flexible base location for this role and for candidates who wish to work more remotely, we will look to assign an alternative MOD establishment as their duty station. Some key Defence locations are listed but others will be considered.

Regular travel to the DIO HQ in Lichfield will be required, as well as visits to other Defence locations in the UK and occasionally overseas.

Essential Experience & Skills

• Managing multi-channel communications campaigns, from planning to evaluation

• Developing creative concepts, ideas, and content

Desirable Experience & Skills

• Membership of relevant professional body (ie CIM, CIPR, PRCA, IOIC)

• Relevant professional qualification (ie CIPR/CIM)

• Project management qualification (APM or PRINCE)

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership
• Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

• Government Communications Service Framework – Ideas IO- campaigns & marketing
• Government Communications Service Framework – Implementation IO- campaigns & marketing