The Digital Merchandiser plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more.

What are we looking for?

• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Reporting and analytics experience
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience with SEO
• Balanced analytical/conceptual skills to understand and then optimize page performance.
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders
• Customer experience is preferred, not required

What will be your key responsibilities?

• Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, OneSpace and Power BI.
• Develop strategies to win the customer algorithm and create SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
• Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
• Partner with Digital Hive & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products and ensure products are live and updated on retailers’ websites at the respective launch/discontinuation dates.
• Define and implement test & learns across sub-set of online retailers to inform strategies and actions
• Bring forward insights for MWC by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
• Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
• Lead special projects like Mobile Images, Content Playbooks, driving digital muscle with brand teams, etc.

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-AR1

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.