Job Title: Digital Media Manager

Location: Remote Opportunity

Mars Pet Nutrition has established a new function, the New Business Development Team, to design and build the new business models required to build direct relationships with pet parents and connect them to the portfolio of products and services offered across the Petcare ecosystem.

The Digital Media Manager is responsible for delivering DTC growth objectives through ROI-based digital activation across Search, Media, and any future capabilities.  This individual should be an expert in digital advertising (Facebook/Instagram, Google) and have the ability to develop brand and item growth solutions.  This role will lead approach to investing in the most effective/efficient means for our value propositions. In addition to activation responsibilities, the associate will lead day-to-day operations with our agency partner and will be accountable for delivering against all in-campaign KPIs and within working media budgets.

What are we looking for?

• Undergraduate degree in a business related discipline
• Min. 3-5 years performance media experience including FB/Instagram, Google
• Experience within either a rapid growth start up, global consumer goods/retailer with a successful DTC practice or performance media agency
• Proven success as a media manager in performance-based, sales-driven environment
• Past experience with digital advertising, agency relationships, and performance and measurement attribution
• Demonstrated ability to oversee dynamic budget and frequent optimizations
• Knowledge of latest digital marketing trends
• Familiarity with analytical and database tools
• Strong project management skills
• An ability to work under tight deadlines
• Team player
• Good time-management skills
• Extra Bonus: Ultimate dog/pet lover and passionate about improving the lives of pets

What will be your key responsibilities?

• Owns the activation component of our growth marketing agenda, reporting on spend, ROI, and ultimately delivering findings/recommendations to the DTC team
• Owner of all search/media/activation budget
• Collaborates closely with Value Proposition Managers, CRM manager, agency partner and marketing teams to appropriately forecast, track, and execute our activations
• Identify and synthesize performance insights, using quantitative and qualitative data to inform opportunities in partnership with Insights team
• Responsible for the execution of test & learns as well as implementation of new advertising capabilities
• Owns our agency and internal advertising team relationships
• Present compelling selling stories and solutions to internal and external customers to build support and consensus
• Collaborate with Marketing Center of Excellence (Previously Marketing Ops) to share Best Practices and Coordinate ONE DEMAND approach to DTC performance media

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.