Job Description

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

Worldwide Commercialization; Worldwide Multi-Channel Hub; Digital Hub – The Digital Hub drives the planning, execution, measurement and optimization of BMS Business Partner digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams and agencies to pull through brand strategy and meet objectives across audiences (patient, payer, physician).

Requirements:

• Drive seamless interaction between our key Business Partner(s) (e.g., Brand Marketing, Medical, Payer Marketing, Access) teams, MC Hub teams (e.g., Marketing Operations, Media, Capabilities), Business Info and Analytics (BI&A), matrix teams and agencies.  Partners with Business Partner(s) on development of digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives. 

• Leverage Digital Capabilities, standards and best practices to drive customer engagement for the business partner(s). Examples include and are not limited to web sites, digital media, digital sales tools (e.g., Interactive Visual Aids, Rep-Triggered email), other email, Remote Engagement and Search Engine Marketing.  Other examples to be identified based on Business Partner/Hub needs and prioritized according to the Multi-Channel Roadmap.  

• Identify and run controlled and measureable experiments to pilot future digital marketing capabilities.

• Serves as the dedicated digital marketing point-of-contact for the Business Partner(s), digital agencies and Multi-channel hub teams to enable seamless execution of strategy and lead execution of digital campaigns/tactics

• Collaborates with Business Partner(s) on campaign/tactic strategy and provides input on the development of digital functional plans

• Collaborates with BI&A to ensure KPI identification, measurement and optimization of digital programs.

• Coordinates with Capabilities, Digital Operations, Media, Marketing Operation Managers and multi-channel hubs on the following activities:

  • Assessment of new programs and recommendations to the business partner(s).

  • Prioritization of campaigns and tactics

  • Definition of campaign/tactic success (e.g. development of metrics plan)

  • Evaluation and optimization of brand tactics

  • Driving tactical plan to accomplish KPI and brand objectives

• Provides digital expertise into the ongoing evolution of customer model by working with business leads on critical priorities

• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise

• Drives innovation culture and coordinates with business leads to develop innovative digital tactics and apply metrics / analytics

• Identify opportunities for synergies and collaboration within and across therapeutic areas

• Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables

• Partner with other Digital Marketing Specialists to enable consistency and best practice sharing across the enterprise and to provide early insight into material creation to drive content re-use.

• Deliver creative briefs and other necessary requirements documentation to support the development of digital programs

• Monitor, manage and provide regular updates on campaign/project financials

• Partner closely with Marketing Operations to provide direction and support to project teams and implement changes when needed in order to achieve project objectives

• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

• Conducts multi-channel briefings for senior management and external representatives to further education in the digital and multichannel space.

Qualifications:

• Bachelor’s degree

• Campaign marketing

• 3+ years in marketing and/or activation in large complex organization

• 2+ years of Print and Digital marketing management planning and budget allocation experience

• 2+ years Project Management experience (PMP not required, but ideal)

• Familiarity with Agile Principles

• Understanding marketing data performance and how it informs decision-making

• Familiar with marketing asset specifications, templates, content management systems, workflows

• Highly organized and detailed oriented, accustomed to fast-paced settings

• Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed

• Has passion for the role, shares ideas, brings improvements forward, teaches others

• Experience managing external vendors, budgets and invoicing including vendor performance management

• P&L or knowledge of Budget Management required

• Excellent verbal and written communication skills are required

• Experience with all pharma marketing and launch scenarios, a plus

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.