The role is based in Vilnius, Lithuania
Currently we are looking for an experienced, open-minded and agile Digital Marketing Specialist for Baltic countries, who will be responsible for AEG and Electrolux brands. The main goal will be to strengthen Electrolux Group brands position on market with a clear focus on delivering a best-in-class Consumer Experience during Consumer Journey at all relevant touch points.
Digital Marketing Specialist works closely with Marketing Team in Baltic Countries, sales and product teams as well as controlling or supporting agencies. Based on brand strategies, develops, and executes Annual Marketing Plans to drive effectively business results.
Your main tasks:
· Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
· Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
· Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
· Leading ongoing management of digital touch points, including AEG and Electrolux home pages, social networking landing pages, and mobile.
· Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
· Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and AdWords programs.
· Presenting recommendations to Electrolux company management.
· Developing and coordinating multimedia packages.
Minimum Qualifications:
· Bachelor’s degree or diploma in Graphics related field.
· 2 - 3 years of experience in digital marketing (creative agency experience could be as advantage)
· Languages: fluent English and Lithuanian
· Core Competency Requirements:
· Deep understanding of digital marketing and digital production.
· Proven experience delivering effective and innovative digital campaigns.
· Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
· Experience managing successful social media campaigns, and a solid understanding of social marketing.
· Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
· Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
· Strong management skills, excellent oral and written communication skills in English and Lithuanian languages.
· Experience delivering digital campaigns for mainstream products and services
· Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS
Job ID: 115491
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