As the North American Digital Marketing Manager, you will drive the overall strategy, development, and execution of online digital marketing activities that align with the organization’s goals.  You will manage a team of marketing specialists and web content producers along with vendor and agency relationships. 

You will make an impact on the business by: 

Leading your Vision & Planning:

• Develops and executes digital marketing strategies that will improve lead generation, increase new business acquisition and effectively drive existing sales and profitability.
• Creates, oversees, and coordinates marketing campaigns and tactics with team and agencies.
• Works with Marketing Services and Product Marketing to ensure consistent brand messaging, translate offline promotions to digital channels, and develop a seamless customer experience between offline and online.

Placing a focus on Strategy Development

• Understands the company’s strategies and maintains the digital marketing calendar in support of company and department objectives.
• Directs the development, standardization, and execution of the brand across all digital  channels.
• Collaborates to develop plans and goals for maximizing sales and revenue through online channels.
• Collaborates with the Analytics team to define, report, and interpret analytic results for all digital campaigns. Leverages analytical insights to drive effective decisions.

Communicating & Relationship-Building

• Bridges eCommerce and Marketing through shared best practices that leverage expertise and maximize resources.
• Spearheads collaboration with various leaders on the development of a comprehensive digital  marketing roadmap that provides an additional channel of qualified leads and sales support.
• Creates strong cross functional relationships with peers in other business units to foster shared learning and leverage best practices

Budget management

• Responsible for overall digital spend across campaigns and channels, working with team to optimize results
• Partners with the eCommerce product team to build cross sell/upsell opportunities and create consistency across channel interactions.
• Responsible for day-to-day paid and display placement spends
• Awareness of the competitive environment and be able to recommend strategies.

Leading and Developing:

• Fosters a positive, creative, fast-paced, and technologically-inspiring team environment.
• Develops team members building a strong collaborative center of excellence in digital marketing
• Manages marketing spend across campaigns to achieve greatest return and efficiencies.

What do we need from you:

• Demonstrated strategic thinking and creative problem-solving activities with strong ability to execute.
• Requires hands on knowledge of digital  marketing channels, including SEM/PPC/display, SEO, email, social media marketing, web analytics, A/B testing, conversion, customer acquisition, nurture and retention, and mobile. 
• 8+ years of strategic and executional responsibilities in digital marketing or eCommerce required; (B2B or B2B2C experience ). 
• 3-5+ yrs leading and developing a digital team.
• Bachelor’s degree in Business, Marketing or related field
• Experience with Salesforce Marketing Cloud
• HTML , DRUPAL, and CSS skills not required, but helpful.